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Happy Marketer Blog

DON'T CALL ME MAYBE?

Posted by Pansy Pinto on Feb 1, 2019 11:37:31 AM

Most of us remember a time when the sound of the landline ringing would make us jump out of our seats and rush to pick it up or simply stand next to the person speaking on the phone, waiting in anticipation to hear the entire conversation. Many a time, I would end up speaking to my friends for hours over the phone even if we just parted ways a couple of minutes ago.

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Topics: mobile marketing, mobile, mobile ads, push marketing, marketing messages

The Subtle Art Of Honest Marketing - A Few Lessons From Irvins Salted Egg & DER SPIEGEL

Posted by Celia Vincent on Jan 30, 2019 11:54:15 AM

The year began with a spot of drama. Everyone’s favorite Irvins Salted Egg Chips had committed a boo-boo: a dead lizard was found in a packet of their fish skin snack packet.

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Topics: honest marketing, branding, online reputation management, brands

Augmented Reality Is More Than Just For The Gaming World

Posted by Neelam Patel on Jan 28, 2019 10:32:57 AM

With the various technological initiatives widely being used, it is changing the way we do things. Brands are adopting technology for their business operations to engage with their customers to provide exhilarating experiences to keep the customers wanting more.

One such type is the Augmented Reality (AR) technology. Usually when we think of AR, we relate it with the gaming world. The hyped-up Pokemon Go AR app, one that has combined the gaming world with the real one, has proven the point even more. But what people are not aware of is that AR can prove to be extremely useful in various industries - one of them being the Fashion industry.

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Topics: augmented reality, fashion, brands, digital technology, consumer experience

A Guide To Online Reputation Management

Posted by Lydia Yeo on Jan 24, 2019 10:00:00 AM
Online reputation management is not just for famous or wealthy individuals, but also for brands to shape their brand’s perception.

Your online reputation can make or break your business. According to Marketing Land, 86% of people are influenced to change their decisions based on negative reviews online while 90% shared that positive reviews online has led them to purchase from a certain brand.
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Topics: online reputation management, brand perception, online reviews

The role of DATA in moving a legacy business to a digital disruptor

Posted by Sandeep Bhalla on Jan 22, 2019 2:28:42 PM

Large (legacy) corporates have woken up to the value that data analytics can create for them. While large organisations in the US and to some extent in Europe saw this opportunity a while back, Asian corporates have been behind in the use of data to solve customer pain points, develop new products, build new customer experiences, and drive value from existing customers. 

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Topics: big data, data analytics, business, customer service, Digital Marketing

Life Is Short, Pedal Hard!

Posted by Mela Anwar on Jan 2, 2019 2:55:47 PM

Many articles have been written about how exercise will have a good effect on your life - physically and emotionally.  For me, it is more than that. Not only will it lead you to a healthy and happy life but it also helps to build your character.

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Topics: exercise, work ethic, perspective

The Power of Digital Strategy

Posted by Chirag Khandelwal on Dec 27, 2018 9:48:27 AM

In my two years of experience as a digital marketer, I’ve worked with brands across North America (NAR) & Asia-Pacific market (APAC), and have had the privilege of working on digital strategies with a few of them. When I was engaged as a consultant with a start-up in Australia which provided training & coaching services for psychology students, they had just started venturing out into digital as a medium and were exploring their options. Whereas in Singapore, the brands I work with are digitally mature and are strategically planning long-term investments.  

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Topics: Digital Strategy, brand value, consumer journey

A Strategic Framework To Succeed As A Digital Consultant

Posted by Rittika Das on Dec 14, 2018 10:56:16 AM

Did you recently become a digital consultant? Or have you been in this job role for a while now? Regardless, the challenges faced are more or less the same. And when I say challenges, I don’t mean just one or two but six different buckets of challenges that I have identified over the last six months from my day to day work. 

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Topics: digital consultant, challenges, people management, client product, campaign management, tracking and reporting, finance operations, time management

The Benefits Of Job Rotation & Why Happy Marketer Embraces This Strategy

Posted by Mela Anwar on Dec 4, 2018 6:00:35 PM

In today’s world, many companies including Happy Marketer embrace a strategy called ''employee rotation'. Instead of having a specific career path, our employees have the ability to move between job roles or departments. It doesn’t mean that they will be constantly promoted, but it does mean that they will be exposed to many verticals of an organization.

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Topics: job rotation, growth, development, skill set

What Does It Mean To Grow Better?

Posted by Nikhita Joshi on Nov 26, 2018 11:47:04 AM

Growing Better As A Company

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Topics: lead conversion, customer journeys, marketing flywheel

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