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Happy Marketer Blog

5 Forces That Dictate Any Digital strategy

Posted by Arjun Kumar on Feb 16, 2018 3:44:01 AM

Before I finally decided to pen down this article, I always felt that competition is usually a tug-of-war between two or more powerful rivals craving for market share. But a renowned Harvard Business School Professor, Michael Porter said that competition is far more complex than what it looks like. According to him, a brand with a more profitable digital strategy is far superior than one with a big name or organizational structure.

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Topics: Digital Strategy

Will brick-and-mortar stores in Singapore become obsolete in 2018?

Posted by Trishe Goh on Feb 15, 2018 4:04:58 AM

In the last year, there has been numerous articles about how the growth of retail stores in malls is hindered because of the rise in e-commerce as well as the changes in consumer behavior, with the most prominent example being shops along Orchard road. 

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Topics: Digital Marketing, Ecommerce

Should Facebook be used as a branding or a performance marketing platform?

Posted by Terrence Quah on Feb 15, 2018 1:30:50 AM

With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.

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Topics: Digital Marketing, branding, Performance Marketing

How to Set Your Goals in 2018 and Make them Happen

Posted by Rittika Das on Feb 7, 2018 1:32:34 AM

Like every other morning, this morning as well I groped for my phone with blurry eyes for a few seconds, found it under my pillow (as usual) and tapped on the Instagram icon.

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Topics: Productivity, Knowledge, goals, goal setting, smart goals

New Product Development and Branding — Case Study on Bus Uncle

Posted by Rittika Das on Jan 10, 2018 1:43:36 AM

Bus Uncle has been called “Singapore's favourite travel companion” on several occasions and has won a number of accolades since its inception in October 2016.

Wondering what Bus Uncle is?

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Topics: Startups, case studies, branding, product development, artificial intelligence

The Key To Executing A Successful Digital Campaign

Posted by Trishe Goh on Dec 7, 2017 10:29:51 PM

I had the opportunity to fly to Bangkok on a Thursday afternoon to participate in a panel discussion on Digital Trends vs. Social Media. The event, Digital Thai | Digital Asia (DTDA), was an initiative organised by Adcamie to bring together industry partners to talk about digital happenings in Thailand & the region. It was a humbling experience, sharing a stage with some of the industry's best and brightest.

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Remaining Relevant as a Marketer

Posted by Damini Roy on Nov 12, 2017 10:18:48 AM

This post summarizes insights derived from keynotes and panel discussions at the Mumbrella 360 Conference #M360Asia. Reading time: 8-10 minutes.

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Topics: Digital Marketing, Digital Strategy

Marketing Wisdom: GaryVee gets real with us

Posted by Damini Roy on Oct 30, 2017 10:15:11 PM

 

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Topics: Digital Marketing, branding, advertising

Inbound marketing evolves to become conversational, automated and service-oriented to help SMBs drive scale and growth!

Posted by Richa Dayal on Oct 30, 2017 10:09:33 PM

 

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Topics: Inbound Marketing Singapore, hubspot

4 Social Media Trends You Need To Know In 2017

Posted by Rima Mukharjee on Mar 9, 2017 3:13:14 AM

2016 was an interesting year for social media.

It’s the year that Snapchat emerged out of the shadows, evolved into Snap Inc. and created a new segment of wearables while everyone else got busy copying them. Instagram became more like Snap and suddenly filters and ‘Stories’ became the rage. Facebook started the year with 'Live' coming to personal profiles, but was highly criticised over its handling of fake news. Through all this, Twitter remained struggling and has failed to make a turnaround. 

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Topics: Social Media Marketing, Social listening, Facebook Marketing, Social Media

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