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Happy Marketer Blog

How Can You Amplify Marketing Automation With Media?

Posted by Nikhita Joshi on Oct 15, 2018 12:37:06 PM

Every single digital practice is intertwined in one way or another. If you dig a little deeper, you’re sure to find aspects of each practice that informs the other to perform better.

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Topics: marketing automation, paid media, buyer personas, lead generation, lead conversion

Hiring Strategies That We Can Learn From Playing Candy Crush

Posted by Mela Anwar on Oct 5, 2018 10:37:28 AM

My name is Mela and I’m an addict. Ok, not that kind of an addict, but an addict of Candy Crush.

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Topics: candy crush, hiring process, hiring skills, tools

Small Businesses Scaling Up In Manila With WhatsApp Business

Posted by Rittika Das on Sep 25, 2018 1:45:29 PM

Unless you are in a country where WhatsApp is banned, you will rarely find someone who isn’t using the app for their day-to-day communication. Whether it’s a quick message to be sent to your mother or a meeting location to be shared with your colleague, WhatsApp is your go to app on the phone.

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Topics: b2c companies, whatsapp marketing, marketing strategy, online marketing, case study, Digital Marketing, whatsapp business

Leveraging Precision Marketing To Drive Customer Experience (CX)

Posted by Trishe Goh on Aug 27, 2018 11:31:48 AM


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Topics: customer experience, precision marketing, Eloqua, google analytics 360 suite, google bigquery, google adwords, Google Display Network, programmatic advertising, google optimize 360, adobe target, experience targeting, a/b testing

Buyer Personas - The Primer to Designing Customer Journeys

Posted by Nikhita Joshi on Aug 14, 2018 5:34:41 PM

In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.

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Topics: buyer personas, customer journeys, customer experience, marketing automation, lifecycle marketing, oracle, Responsys, Eloqua, b2b companies, b2c companies, lead score, cx investments, oracle marketing cloud

The Big Google Pivot With Google Marketing Platform

Posted by Rachit Dayal on Aug 8, 2018 1:17:50 PM

Recently, Google slipped its biggest announcement in the last 20 years into a deceptively simple blog post. 

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Topics: google, Digital Marketing, google advertising, google marketing platform, marketers, non marketers, rebranding

How FMCG Brands can Leverage D2C Business Model

Posted by Rittika Das on Jul 18, 2018 10:46:13 PM

Countless small businesses have thrived for years on direct customer access paving the way to the Direct to Consumer (D2C) model. My childhood memories would be incomplete without the fresh smell of clarified butter (“ghee”) delivered at our doorstep every month by “jethu”, a middle aged man whose name is lost in time. This ghee was made by his wife in her dainty kitchen and he delivered in around his home to customers he acquired purely by word of mouth. Who would have known that decades later small businesses like his could use digital media to directly reach out and engage with customers across the world with a single click?

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Topics: marketing strategy, FMCG, Ecommerce, online marketing, case study, Digital Strategy, digital investment, direct to consumer, d2c, DTC, D2C Business Model

Digital Marketing Strategies for Local FMCG Brands in Asia

Posted by Rittika Das on Jun 13, 2018 11:27:05 PM

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.

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Topics: marketing strategy, Digital Strategy, Digital Marketing, FMCG, Ecommerce, online marketing, case study, Facebook Marketing, Social Media, search advertising, google search

Why The S9+ May Be A Sign that Samsung’s Waterloo Is Nearing 

Posted by Terrence Quah on Apr 5, 2018 9:07:09 PM

In marketing strategy, first-mover advantage, also commonly referred to as technological leadership is the advantage gained by the initial significant occupant of a market segment.

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Topics: apple, android, samsung, samsung s9, iphone, iphone x, first mover advantage, product development, marketing strategy

Should local FMCG brands in Asia invest in Digital?

Posted by Rittika Das on Mar 22, 2018 12:16:54 PM

It’s been close to a month now since I moved to the Philippines.

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Topics: online marketing, FMCG, Digital Marketing, APAC

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