Every single digital practice is intertwined in one way or another. If you dig a little deeper, you’re sure to find aspects of each practice that informs the other to perform better.
Unless you are in a country where WhatsApp is banned, you will rarely find someone who isn’t using the app for their day-to-day communication. Whether it’s a quick message to be sent to your mother or a meeting location to be shared with your colleague, WhatsApp is your go to app on the phone.
Topics: customer experience, precision marketing, Eloqua, google analytics 360 suite, google bigquery, google adwords, Google Display Network, programmatic advertising, google optimize 360, adobe target, experience targeting, a/b testing
In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.
Topics: buyer personas, customer journeys, customer experience, marketing automation, lifecycle marketing, oracle, Responsys, Eloqua, b2b companies, b2c companies, lead score, cx investments, oracle marketing cloud
Recently, Google slipped its biggest announcement in the last 20 years into a deceptively simple blog post.
Countless small businesses have thrived for years on direct customer access paving the way to the Direct to Consumer (D2C) model. My childhood memories would be incomplete without the fresh smell of clarified butter (“ghee”) delivered at our doorstep every month by “jethu”, a middle aged man whose name is lost in time. This ghee was made by his wife in her dainty kitchen and he delivered in around his home to customers he acquired purely by word of mouth. Who would have known that decades later small businesses like his could use digital media to directly reach out and engage with customers across the world with a single click?
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.
In marketing strategy, first-mover advantage, also commonly referred to as technological leadership is the advantage gained by the initial significant occupant of a market segment.