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Happy Marketer Blog

5 Things Luxury Brands Should Do Differently in 2017 To Maximise Their Social Media Investments

Posted by Trishe Goh on Feb 14, 2017 6:37:21 AM

Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.

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Topics: Social Media Marketing, influencer marketing,, branding, Social Media

5 Inbound Marketing Trends You Need To Know In 2017

Posted by Belmond Victor on Feb 3, 2017 2:38:04 AM

It's 2017 and inbound marketing continues to be the most effective strategy that digitally-invested align themselves to. Towards the end of 2016, HubSpot released its annual 'State of Inbound' report, which you can view here.

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Topics: Online Lead Generation, SEO, content marketing, Inbound Marketing Singapore, search engine optimization,

3 Benefits Of Search Engine Marketing For Companies In Singapore

Posted by Hima Bindu on Jan 30, 2017 3:32:23 AM

Tomorrow is your wife’s birthday. You want to order her a cake and some flowers. Needless to say, the first thing that comes to mind is to go straight to Google and search for options. This is regardless of whether you finally make the purchase online or offline. Today, people are becoming more conscious of the price at which they buy a product/service, therefore spending a lot more time online researching what they wish to buy.

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Topics: Online Lead Generation, Digital Marketing, Google Ads, google search, search advertising

Here’s Why Your Business Could Benefit From A Free SEO Audit

Posted by Anupama Hegde on Nov 30, 2016 2:35:04 AM


Do your customers struggle to find you online? Want to increase your business’s online traffic?

If you answered yes, perhaps it’s time for an SEO audit. Why an SEO audit? This will give you a better idea of what your current Google search rankings are and how to improve them.

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What’s New In HubSpot Sales Pro

Posted by Belmond Victor on Nov 21, 2016 2:49:21 AM

 

HubSpot as a tool is dear to me. To see the tool evolve from a landing page manager to an automation powerhouse in less than a decade is just awesome. HubSpot creates winning features because it listens to not only its target personas but also its businesses.

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Topics: Inbound Marketing Singapore

Best of #SearchLove 2016 - Day 1

Posted by Khyathi Nirmal Kumar on Oct 17, 2016 8:48:52 AM
Hello there!
 
It's my first time here at SearchLove London and I'm loving it so far :) This is my attempt to capture some of my key learnings from each session and hopefully it's useful for you too! 
 
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Topics: SEO

3 Digital Marketing Strategies for the Hospitality Industry

Posted by Rittika Das on Oct 5, 2016 3:00:27 AM

Any hotelier will agree that simple promotions are no longer sufficient to increase occupancy rates.

Why the sudden change?

Well, it’s not sudden. We’ve been seeing a major shift in the digital marketing strategies used by the hospitality industry in Asia for quite some time now. These strategies have one thing in common: they all place the customer at the forefront.

Why the focus on customer-centric strategies?

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Topics: Analytics, marketing automation, programmatic buying

40 Case Studies, 5 Strategies and 3 Tips to Get More Leads

Posted by Nidhi Kohli on Sep 8, 2016 3:21:57 AM

 

You want good leads for your company, and you want to convert them into loyal customers. We get that.

That’s why we’ve curated 40 (yes, 40!) case studies and a bunch of tips to help you:

  • Engage potential and existing customers on social media
  • Use LinkedIn as a lead-generating platform
  • Build a content strategy tailored for Asia Pacific customers

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Topics: Social Media Marketing, Digital Marketing, SEO, LinkedIn Marketing

Social Media Updates You Need to Know

Posted by Sumanth Raj on Aug 29, 2016 1:00:00 AM

You’ll agree that the world of social media marketing is never static, with new social media updates announced daily.

We’ll help you keep up with these social media updates, and show you how to use them to grow your business online. From Facebook to YouTube, we've recently seen some great new features that will undoubtedly affect the work of social media marketers in the weeks to come. 

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Topics: Social Media Marketing, Twitter, facebook, instagram, youtube

Ready for Facebook's Graph Search and the New News Feed?

Posted by Khyathi Nirmal Kumar on Aug 10, 2016 4:58:37 AM

Facebook is my favourite social network. Not just because it’s fun and useful, but also because it never fails to amaze me. This time, I am excited about two new features that Facebook is rolling out gradually: Graph Search and the new News Feed. So, let’s dig a little deeper into these features to understand how your business can possibly leverage on them.

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Topics: Social Media Marketing, Facebook Marketing, Graph Search

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