Happy Marketer Blog

Should local FMCG brands in Asia invest in Digital?

Posted by Rittika Das on Mar 22, 2018 12:16:54 AM

It’s been close to a month now since I moved to the Philippines.

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Topics: Digital Marketing, online marketing, FMCG, APAC

4 Digital Tools To Build Your Intel Before A Meeting

Posted by Arjun Kumar on Mar 13, 2018 8:07:26 AM

In my previous blog post, I shared 5 forces that dictate any digital strategy. The first and most powerful out of the 5 were the Buyers a.k.a. prospective clients. They want all the possible information about the services/products to make an informed choice about the vendor but at the same time, are hesitant to give out adequate information over the phone or at the first contact.

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Topics: Digital Marketing, Sales

5 Forces That Dictate Any Digital strategy

Posted by Arjun Kumar on Feb 16, 2018 3:44:01 AM

Before I finally decided to pen down this article, I always felt that competition is usually a tug-of-war between two or more powerful rivals craving for market share. But a renowned Harvard Business School Professor, Michael Porter said that competition is far more complex than what it looks like. According to him, a brand with a more profitable digital strategy is far superior than one with a big name or organizational structure.

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Topics: Digital Strategy

Will brick-and-mortar stores in Singapore become obsolete in 2018?

Posted by Trishe Goh on Feb 15, 2018 4:04:58 AM

In the last year, there has been numerous articles about how the growth of retail stores in malls is hindered because of the rise in e-commerce as well as the changes in consumer behavior, with the most prominent example being shops along Orchard road. 

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Topics: Digital Marketing, Ecommerce

Should Facebook be used as a branding or a performance marketing platform?

Posted by Terrence Quah on Feb 15, 2018 1:30:50 AM

With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.

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Topics: Digital Marketing, branding, Performance Marketing

How to Set Your Goals in 2018 and Make them Happen

Posted by Rittika Das on Feb 7, 2018 1:32:34 AM

Like every other morning, this morning as well I groped for my phone with blurry eyes for a few seconds, found it under my pillow (as usual) and tapped on the Instagram icon.

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Topics: Productivity, Knowledge, goals, goal setting, smart goals

New Product Development and Branding — Case Study on Bus Uncle

Posted by Rittika Das on Jan 10, 2018 1:43:36 AM

Bus Uncle has been called “Singapore's favourite travel companion” on several occasions and has won a number of accolades since its inception in October 2016.

Wondering what Bus Uncle is?

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Topics: Startups, case studies, branding, product development, artificial intelligence

The Key To Executing A Successful Digital Campaign

Posted by Trishe Goh on Dec 7, 2017 10:29:51 PM

I had the opportunity to fly to Bangkok on a Thursday afternoon to participate in a panel discussion on Digital Trends vs. Social Media. The event, Digital Thai | Digital Asia (DTDA), was an initiative organised by Adcamie to bring together industry partners to talk about digital happenings in Thailand & the region. It was a humbling experience, sharing a stage with some of the industry's best and brightest.

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Remaining Relevant as a Marketer

Posted by Damini Roy on Nov 12, 2017 10:18:48 AM

This post summarizes insights derived from keynotes and panel discussions at the Mumbrella 360 Conference #M360Asia. Reading time: 8-10 minutes.

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Topics: Digital Marketing, Digital Strategy

Marketing Wisdom: GaryVee gets real with us

Posted by Damini Roy on Oct 30, 2017 10:15:11 PM


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Topics: Digital Marketing, branding, advertising

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