Any hotelier will agree that simple promotions are no longer sufficient to increase occupancy rates.
Why the sudden change?
Well, it’s not sudden. We’ve been seeing a major shift in the digital marketing strategies used by the hospitality industry in Asia for quite some time now. These strategies have one thing in common: they all place the customer at the forefront.
Why the focus on customer-centric strategies?
You want good leads for your company, and you want to convert them into loyal customers. We get that.
That’s why we’ve curated 40 (yes, 40!) case studies and a bunch of tips to help you:
- Engage potential and existing customers on social media
- Use LinkedIn as a lead-generating platform
- Build a content strategy tailored for Asia Pacific customers
You’ll agree that the world of social media marketing is never static, with new social media updates announced daily.
We’ll help you keep up with these social media updates, and show you how to use them to grow your business online. From Facebook to YouTube, we've recently seen some great new features that will undoubtedly affect the work of social media marketers in the weeks to come.
Facebook is my favourite social network. Not just because it’s fun and useful, but also because it never fails to amaze me. This time, I am excited about two new features that Facebook is rolling out gradually: Graph Search and the new News Feed. So, let’s dig a little deeper into these features to understand how your business can possibly leverage on them.
Hashtags were originally a unique feature of Twitter. But the social media world moves fast, and Google+ and Facebook soon introduced hashtags too.
Happy Marketer's managing partner, Prantik Mazumdar, was recently live from Singapore's very own Changi Airport!
A few weeks back, Singapore Airlines managed a crisis the way only a social media marketing maestro could. Watch to learn tools, tips and tricks of crisis management on social media.
When marketing skills meet sales skills, you get what is popularly known as social selling. LinkedIn is a great social selling platform for marketers, and we give you 3 exclusive LinkedIn marketing tips (with real-life examples) to increase your sales in Singapore.
As a marketer, have you ever been in search of inspiration for your upcoming campaign or project?
At Happy Marketer, we’re constantly inspired by fellow digital marketers in Singapore and around the world.
That’s why we’ve compiled this list of 11 inspiring quotes from successful marketers at Unilever, IBM and other leading organisations.
We are excited to announce an evolution in our long-standing relationship with Google.
We are the only digital consulting firm in the region that has all the three Google certifications – Google Adwords, Google Analytics, and YouTube Advertising – and the license to deliver Google training courses.