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Happy Marketer Blog

Ready for Facebook's Graph Search and the New News Feed?

Posted by Khyathi Nirmal Kumar on Aug 10, 2016 4:58:37 PM

Facebook is my favourite social network. Not just because it’s fun and useful, but also because it never fails to amaze me. This time, I am excited about two new features that Facebook is rolling out gradually: Graph Search and the new News Feed. So, let’s dig a little deeper into these features to understand how your business can possibly leverage on them.

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Topics: Social Media Marketing, Facebook Marketing, Graph Search

5 Reasons Why You Should Use #Hashtags On Facebook

Posted by Khyathi Nirmal Kumar on Aug 10, 2016 4:19:16 PM

Hashtags were originally a unique feature of Twitter. But the social media world moves fast, and Google+ and Facebook soon introduced hashtags too.

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Topics: Social Media Marketing, Facebook Marketing, Hashtags

Crisis Management on Social Media: How to Get it Right

Posted by Anupama Hegde on Jul 28, 2016 12:10:02 PM

Happy Marketer's managing partner, Prantik Mazumdar, was recently live from Singapore's very own Changi Airport!

A few weeks back, Singapore Airlines managed a crisis the way only a social media marketing maestro could. Watch to learn tools, tips and tricks of crisis management on social media.

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Topics: Social Media Marketing, Singapore Airlines, Crisis Management, Communications, Social Media, Community Management

3 LinkedIn Marketing Tips To Increase Your Sales in Singapore

Posted by Anupama Hegde on Jul 26, 2016 6:45:21 PM

When marketing skills meet sales skills, you get what is popularly known as social selling. LinkedIn is a great social selling platform for marketers, and we give you 3 exclusive LinkedIn marketing tips (with real-life examples) to increase your sales in Singapore.

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Topics: Sales Lead Gen, Social Media Marketing, LinkedIn Marketing, LinkedIn

11 Inspiring Marketing Quotes You Need To Share Today

Posted by Anupama Hegde on Jul 15, 2016 2:28:12 PM

As a marketer, have you ever been in search of inspiration for your upcoming campaign or project?

At Happy Marketer, we’re constantly inspired by fellow digital marketers in Singapore and around the world.

That’s why we’ve compiled this list of 11 inspiring quotes from successful marketers at Unilever, IBM and other leading organisations.

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Topics: Social Media Marketing, SEO, Design, Marketing Quotes, Marketing Experts

Social Media Updates You Need to Know

Posted by Sumanth Raj on Jul 8, 2016 12:56:39 PM

You’ll agree that the world of social media marketing is never static, with new social media updates announced daily.

We’ll help you keep up with these social media updates, and show you how to use them to grow your business online. From Facebook to YouTube, we've recently seen some great new features that will undoubtedly affect the work of social media marketers in the weeks to come. 

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Topics: Social Media Marketing, Twitter, facebook, instagram, youtube

Happy Marketer is an official Google Premier Partner!

Posted by Anupama Hegde on Jul 7, 2016 5:53:07 PM

We are excited to announce an evolution in our long-standing relationship with Google.

We are the only digital consulting firm in the region that has all the three Google certifications – Google Adwords, Google Analytics, and YouTube Advertising – and the license to deliver Google training courses.

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Topics: Google Ads, google, search advertising

10 UI/UX Quick Fixes to Increase Your B2C Brand's Conversion Rate

Posted by Shruti Gupta on Jul 4, 2016 12:40:04 PM

If you work for a B2C brand, you know how important it is to give your customers a great online experience.

From easy-to-fill forms to short and sweet content, your customer's journey needs to be as simple and user-friendly as possible. How do you ensure this? UI/UX is the answer.

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Education Marketing Case Study: How Nanyang Business School Increased its ROI by 30X

Posted by Anupama Hegde on Jul 1, 2016 1:49:24 PM

Nanyang Business School (NBS) is Singapore's oldest business school. It has the nation’s highest ranking MBA program (Source: The Economist).

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Topics: Digital Marketing, loyalty marketing, customer relationship management

Ask our Digital Hero: How Emily Han transformed education marketing in Singapore

Posted by Anupama Hegde on Jun 28, 2016 2:24:53 PM

About our digital hero

Emily “Education Marketing Expert” Han

Emily is an education marketing expert that we can all be inspired by, having spent over four years increasing enrolment at leading education institutions like GEMS World Academy and Kaplan.

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Topics: Digital Marketing, education, education marketing

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