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Happy Marketer Blog

Newsjacking: Social Do’s and Don’ts

Posted by Joel Go on Apr 19, 2019 9:35:00 AM

Newsjacking is all about taking a trending topic and referencing it in your copy or creative. This turns popular news into a method for increasing your brand’s reach and engagement.

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Topics: Social Media Marketing, viral marketing, Social Media, newsjacking

Facebook Live: How "S-hook Lady" and other small businesses are doing it right?

Posted by Lydia Yeo on Apr 17, 2019 3:07:38 PM

With so many retail businesses out there and numerous online platforms for them to sell their products on, how does one stand out from the saturated market? In this blog post, I will focus on how some home businesses and small businesses have creatively used Facebook Live videos for sales.

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Topics: facebook, Facebook Marketing, marketing

How the #HappyTribe Aims to Clock 20 Million Steps as a Unit & Contribute to Children's Education?

Posted by Mela Anwar on Apr 16, 2019 9:16:31 AM

For almost 4 years at Happy Marketer, I have never been successful in initiating a wellness challenge amongst the #HappyTribe. The only wellness-related activity that we had accomplished together as a company was when 5 of us ran a sundown marathon 3 years ago.

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Topics: hmx, eco-friendly, healthy

Logos: The Bold & The Beautiful

Posted by Roxanne Heldt on Apr 11, 2019 9:24:22 AM

A logo is not simply a name, an icon or a visual signature on billboards, they are everywhere.  They are on your clothes, instant noodles you eat, and so on. Wherever you go, you will find yourself amongst dozens of brand icons whether you carry them on yourself or pass by them.

People are literally, physically interacting with those symbols in a way that they never did,” says Michael Bierut, the partner in the prominent design firm Pentagram.

This is exactly why it is so important to understand logos.

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Topics: branding, logos

The PUBG Wildfire - Is India Ready For Some Chicken Dinner?

Posted by Himanjan Borah on Apr 8, 2019 10:16:07 AM

“Is he a PUBG enthusiast?” asked Narendra Modi, the Indian Prime Minister to one of the mothers who had asked for his counsel on her son’s addiction to online gaming.

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Topics: online gaming

Looking Back: 10 Months of #HMX

Posted by Neelam Patel on Apr 5, 2019 11:31:24 AM

2009 - The year that 2 very talented people, Rachit Dayal, and David Liem started operations of a data-driven marketing agency, Happy Marketer, with just one headquarter office in Singapore. Yes, this was the same year when one of the famous ride-hailing apps, Uber, and the most commonly used messenger, WhatsApp was also launched.

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Topics: happy marketer, hmx, celebrations

Cut Through All The Noise: 3 Ways To Win The Moments That Matter

Posted by Anagha Krishnakumar on Apr 3, 2019 4:34:47 PM

As the brand-new year began, I was planning on enrolling myself in a gym and switching to a healthier lifestyle. Of course, living in a metro city like Bangalore, I was spoilt for choices. But before making my decision, I still had a number of unanswered questions: Does the gym have any offers for newcomers? What kind of services do they offer? What are the timings like? How close it was to my house? And how are the trainers in the gym?

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Topics: consumer journey, micromoments, brand loyalty

Why Kris Jenner is the Best HR Manager in the World?

Posted by Mela Anwar on Apr 1, 2019 10:57:48 AM

Who doesn’t know the Kardarshian-Jenner clan? If you don't, you are obviously living under a rock with no internet, tv or magazines. Over the years, they have been a major influencer of pop culture. The Kardarshians came into the celebrity spotlight after one of the family members, Kim Kardashian's sex tape with her ex-boyfriend, Ray J was leaked in 2007. This paved the opportunity for the family to launch their reality TV series that has become a hit - Keeping up with the Kardarshians! Since then, the Kardarshian-Jenner clan has become an iconic name of celebrity and pop culture. 

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Topics: branding, hr manager, strengths, teamwork

Chatbots: Should You Do It & How?

Posted by Hima Bindu on Mar 30, 2019 9:30:00 AM

Be it Rosie from “Jetsons” or Samantha from “Her”, bots (or robots) have always been portrayed as a thing of the future and that future is now.

Automation is the buzzword in most industries these days. Automating redundant jobs/tasks/activities, saving cost, time, etc, all while making sure the ultimate customer experience is not affected.

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Topics: branding, chatbots, automation

The Best A Brand Can Be - Gillette's Close Shave With Cause Marketing & Brand Purpose

Posted by Celia Vincent on Mar 27, 2019 10:39:46 AM

Gone are the days when marketing communication was about pitching strategically thought out product benefits in witty consumer-speak and well-crafted visuals. I can hear marketers breathe a collective sigh of relief at its demise. Because, clearly, its replacement, the cause marketing campaign is an easier beast to tame, right?

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Topics: brand purpose, brand vision, cause marketing

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