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Happy Marketer Blog

Buyer Personas - The Primer to Designing Customer Journeys

Posted by Nikhita Joshi on Aug 14, 2018 5:34:41 PM

In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.

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Topics: marketing automation, customer experience, buyer personas, b2c companies, lead score, oracle marketing cloud, customer journeys, lifecycle marketing, oracle, Responsys, Eloqua, b2b companies, cx investments

The Big Google Pivot With Google Marketing Platform

Posted by Rachit Dayal on Aug 8, 2018 1:17:50 PM

Recently, Google slipped its biggest announcement in the last 20 years into a deceptively simple blog post. 

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Topics: Digital Marketing, google, google advertising, google marketing platform, non marketers, marketers, rebranding

How FMCG Brands can Leverage D2C Business Model

Posted by Rittika Das on Jul 18, 2018 10:46:13 PM

Countless small businesses have thrived for years on direct customer access paving the way to the Direct to Consumer (D2C) model. My childhood memories would be incomplete without the fresh smell of clarified butter (“ghee”) delivered at our doorstep every month by “jethu”, a middle aged man whose name is lost in time. This ghee was made by his wife in her dainty kitchen and he delivered in around his home to customers he acquired purely by word of mouth. Who would have known that decades later small businesses like his could use digital media to directly reach out and engage with customers across the world with a single click?

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Topics: digital investment, Digital Strategy, case study, online marketing, Ecommerce, FMCG, marketing strategy, d2c, DTC, D2C Business Model, direct to consumer

Digital Marketing Strategies for Local FMCG Brands in Asia

Posted by Rittika Das on Jun 13, 2018 11:27:05 PM

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.

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Topics: Digital Marketing, google search, search advertising, Facebook Marketing, Social Media, Digital Strategy, case study, online marketing, Ecommerce, FMCG, marketing strategy

Why The S9+ May Be A Sign that Samsung’s Waterloo Is Nearing 

Posted by Terrence Quah on Apr 5, 2018 9:07:09 PM

In marketing strategy, first-mover advantage, also commonly referred to as technological leadership is the advantage gained by the initial significant occupant of a market segment.

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Topics: product development, apple, samsung s9, iphone x, android, samsung, iphone, first mover advantage, marketing strategy

Should local FMCG brands in Asia invest in Digital?

Posted by Rittika Das on Mar 22, 2018 12:16:54 PM

It’s been close to a month now since I moved to the Philippines.

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Topics: Digital Marketing, online marketing, FMCG, APAC

4 Digital Tools To Build Your Intel Before A Meeting

Posted by Arjun Kumar on Mar 13, 2018 8:07:26 PM

In my previous blog post, I shared 5 forces that dictate any digital strategy. The first and most powerful out of the 5 were the Buyers a.k.a. prospective clients. They want all the possible information about the services/products to make an informed choice about the vendor but at the same time, are hesitant to give out adequate information over the phone or at the first contact.

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Topics: Digital Marketing, Sales

5 Forces That Dictate Any Digital strategy

Posted by Arjun Kumar on Feb 16, 2018 4:44:01 PM

Before I finally decided to pen down this article, I always felt that competition is usually a tug-of-war between two or more powerful rivals craving for market share. But a renowned Harvard Business School Professor, Michael Porter said that competition is far more complex than what it looks like. According to him, a brand with a more profitable digital strategy is far superior than one with a big name or organizational structure.

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Topics: Digital Strategy

Will brick-and-mortar stores in Singapore become obsolete in 2018?

Posted by Trishe Goh on Feb 15, 2018 5:04:58 PM

In the last year, there has been numerous articles about how the growth of retail stores in malls is hindered because of the rise in e-commerce as well as the changes in consumer behavior, with the most prominent example being shops along Orchard road. 

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Topics: Digital Marketing, Ecommerce

Should Facebook be used as a branding or a performance marketing platform?

Posted by Terrence Quah on Feb 15, 2018 2:30:50 PM

With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.

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Topics: Digital Marketing, branding, Performance Marketing

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