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Happy Marketer Blog

A Strategic Framework To Succeed As A Digital Consultant

Posted by Rittika Das on Dec 14, 2018 10:56:16 AM

Did you recently become a digital consultant? Or have you been in this job role for a while now? Regardless, the challenges faced are more or less the same. And when I say challenges, I don’t mean just one or two but six different buckets of challenges that I have identified over the last six months from my day to day work. 

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Topics: digital consultant, challenges, people management, client product, campaign management, tracking and reporting, finance operations, time management

The Benefits Of Job Rotation & Why Happy Marketer Embraces This Strategy

Posted by Mela Anwar on Dec 4, 2018 6:00:35 PM

In today’s world, many companies including Happy Marketer embrace a strategy called ''employee rotation'. Instead of having a specific career path, our employees have the ability to move between job roles or departments. It doesn’t mean that they will be constantly promoted, but it does mean that they will be exposed to many verticals of an organization.

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Topics: job rotation, growth, development, skill set

What Does It Mean To Grow Better?

Posted by Nikhita Joshi on Nov 26, 2018 11:47:04 AM

Growing Better As A Company

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Topics: lead conversion, customer journeys, marketing flywheel

Let's Embrace Technology To Make A Better World

Posted by Lydia Yeo on Nov 19, 2018 11:09:45 AM

It’s a crazy world we live in today with disruptive technologies, wars, rumors of wars, populism, and tribalism. With the advent of technology and development, some may say our lives have become better with the increased convenience and cozy standard of living that we enjoy - but does that mean that our grandparents led “worse” lives because they did not have television or video games?

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Topics: digital technology, artificial intelligence, personalised communication

Make The Most Of Your Holiday Season Advertising Strategy

Posted by Chirag Khandelwal on Nov 8, 2018 10:41:18 AM

If you are an e-commerce retailer and have been in the business for over a year, you know it's the perfect time to start working on an advertising strategy to make the most from your advertising campaigns. Honestly, businesses start preparing for the holiday season at least three months in advance. Here's a list of things I have put together - five items to tick off, that might help your businesses make the most of your advertising effort. 

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Topics: advertising strategy, product feed, video ads, a/b testing, google advertising

5 Common Mistakes On Your Resume

Posted by Mela Anwar on Nov 1, 2018 11:36:40 AM

Writing a resume is an art - you are expected to have the skill of summarising your entire career on a single page. 

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Topics: human resource, resume writing, job hunting, recruitment

How Can You Amplify Marketing Automation With Media?

Posted by Nikhita Joshi on Oct 15, 2018 12:37:06 PM

Every single digital practice is intertwined in one way or another. If you dig a little deeper, you’re sure to find aspects of each practice that informs the other to perform better.

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Topics: marketing automation, paid media, buyer personas, lead generation, lead conversion

Hiring Strategies That We Can Learn From Playing Candy Crush

Posted by Mela Anwar on Oct 5, 2018 10:37:28 AM

My name is Mela and I’m an addict. Ok, not that kind of an addict, but an addict of Candy Crush.

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Topics: candy crush, hiring process, hiring skills, tools

Small Businesses Scaling Up In Manila With WhatsApp Business

Posted by Rittika Das on Sep 25, 2018 1:45:29 PM

Unless you are in a country where WhatsApp is banned, you will rarely find someone who isn’t using the app for their day-to-day communication. Whether it’s a quick message to be sent to your mother or a meeting location to be shared with your colleague, WhatsApp is your go to app on the phone.

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Topics: b2c companies, whatsapp marketing, marketing strategy, online marketing, case study, Digital Marketing, whatsapp business

Leveraging Precision Marketing To Drive Customer Experience (CX)

Posted by Trishe Goh on Aug 27, 2018 11:31:48 AM


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Topics: customer experience, precision marketing, Eloqua, google analytics 360 suite, google bigquery, google adwords, Google Display Network, programmatic advertising, google optimize 360, adobe target, experience targeting, a/b testing

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