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Happy Marketer Blog

The role of DATA in moving a legacy business to a digital disruptor

Posted by Sandeep Bhalla on Jan 22, 2019 2:28:42 PM

Large (legacy) corporates have woken up to the value that data analytics can create for them. While large organisations in the US and to some extent in Europe saw this opportunity a while back, Asian corporates have been behind in the use of data to solve customer pain points, develop new products, build new customer experiences, and drive value from existing customers. 

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Topics: big data, data analytics, business, customer service, Digital Marketing

Life Is Short, Pedal Hard!

Posted by Mela Anwar on Jan 2, 2019 2:55:47 PM

Many articles have been written about how exercise will have a good effect on your life - physically and emotionally.  For me, it is more than that. Not only will it lead you to a healthy and happy life but it also helps to build your character.

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Topics: exercise, work ethic, perspective

The Power of Digital Strategy

Posted by Chirag Khandelwal on Dec 27, 2018 9:48:27 AM

In my two years of experience as a digital marketer, I’ve worked with brands across North America (NAR) & Asia-Pacific market (APAC), and have had the privilege of working on digital strategies with a few of them. When I was engaged as a consultant with a start-up in Australia which provided training & coaching services for psychology students, they had just started venturing out into digital as a medium and were exploring their options. Whereas in Singapore, the brands I work with are digitally mature and are strategically planning long-term investments.  

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Topics: Digital Strategy, brand value, consumer journey

A Strategic Framework To Succeed As A Digital Consultant

Posted by Rittika Das on Dec 14, 2018 10:56:16 AM

Did you recently become a digital consultant? Or have you been in this job role for a while now? Regardless, the challenges faced are more or less the same. And when I say challenges, I don’t mean just one or two but six different buckets of challenges that I have identified over the last six months from my day to day work. 

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Topics: digital consultant, challenges, people management, client product, campaign management, tracking and reporting, finance operations, time management

The Benefits Of Job Rotation & Why Happy Marketer Embraces This Strategy

Posted by Mela Anwar on Dec 4, 2018 6:00:35 PM

In today’s world, many companies including Happy Marketer embrace a strategy called ''employee rotation'. Instead of having a specific career path, our employees have the ability to move between job roles or departments. It doesn’t mean that they will be constantly promoted, but it does mean that they will be exposed to many verticals of an organization.

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Topics: job rotation, growth, development, skill set

What Does It Mean To Grow Better?

Posted by Nikhita Joshi on Nov 26, 2018 11:47:04 AM

Growing Better As A Company

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Topics: lead conversion, customer journeys, marketing flywheel

Let's Embrace Technology To Make A Better World

Posted by Lydia Yeo on Nov 19, 2018 11:09:45 AM

It’s a crazy world we live in today with disruptive technologies, wars, rumors of wars, populism, and tribalism. With the advent of technology and development, some may say our lives have become better with the increased convenience and cozy standard of living that we enjoy - but does that mean that our grandparents led “worse” lives because they did not have television or video games?

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Topics: digital technology, artificial intelligence, personalised communication

Make The Most Of Your Holiday Season Advertising Strategy

Posted by Chirag Khandelwal on Nov 8, 2018 10:41:18 AM

If you are an e-commerce retailer and have been in the business for over a year, you know it's the perfect time to start working on an advertising strategy to make the most from your advertising campaigns. Honestly, businesses start preparing for the holiday season at least three months in advance. Here's a list of things I have put together - five items to tick off, that might help your businesses make the most of your advertising effort. 

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Topics: advertising strategy, product feed, video ads, a/b testing, google advertising

5 Common Mistakes On Your Resume

Posted by Mela Anwar on Nov 1, 2018 11:36:40 AM

Writing a resume is an art - you are expected to have the skill of summarising your entire career on a single page. 

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Topics: human resource, resume writing, job hunting, recruitment

How Can You Amplify Marketing Automation With Media?

Posted by Nikhita Joshi on Oct 15, 2018 12:37:06 PM

Every single digital practice is intertwined in one way or another. If you dig a little deeper, you’re sure to find aspects of each practice that informs the other to perform better.

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Topics: marketing automation, paid media, buyer personas, lead generation, lead conversion

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