The greater the data, the more the need of organisation. If not, one often tends fall into great deep pit of uncertainty, where time passes and nothing gets done!
However, does more data necessarily mean more problems? Not really! it can be challenging to present all of that data so it's easy to digest. Ultimately, the modern marketer needs to master the almighty spreadsheet. From functions to pivot tables, here are some Microsoft Excel essentials that will surely save you a lot of time and make your next Excel expedition as a digital marketer a far more peaceful one!