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Happy Marketer Blog

A Guide To Online Reputation Management

Posted by Lydia Yeo on Jan 24, 2019 10:00:00 AM
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Online reputation management is not just for famous or wealthy individuals, but also for brands to shape their brand’s perception.

Your online reputation can make or break your business. According to Marketing Land, 86% of people are influenced to change their decisions based on negative reviews online while 90% shared that positive reviews online has led them to purchase from a certain brand.Moreover, Sprout Social found that 47% of people have used social media to call out a business for dishonesty or bad service. So, how can you monitor, protect and improve your reputation online?

Here are 4 steps:


In my subsequent blog post, I will be diving deep into maintaining a good online reputation, particularly in the hotel industry. Stay tuned!

Topics: online reputation management, brand perception, online reviews

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