title2.png

Happy Marketer Blog

Hima Bindu

Recent Posts

Chatbots: Should You Do It & How?

Posted by Hima Bindu on Mar 30, 2019 9:30:00 AM

Be it Rosie from “Jetsons” or Samantha from “Her”, bots (or robots) have always been portrayed as a thing of the future and that future is now.

Automation is the buzzword in most industries these days. Automating redundant jobs/tasks/activities, saving cost, time, etc, all while making sure the ultimate customer experience is not affected.

Read More

Topics: branding, chatbots, automation

The 6 Key Ingredients To Winning Content Strategy

Posted by Hima Bindu on Feb 6, 2019 10:39:48 AM

Over the years content marketing has progressed and evolved into different content formats such as blogging, infographics, videos, influencer posts, user-generated content, live videos, etc. Somewhere along the way, it has developed to become an integral part of the customer journey and today, it is at the core of all marketing plans/strategies. Organisations should no longer try to sell or market their content but instead strategise a way for it to be woven through all their marketing efforts. In other words, place content at all the right touch points for an enhanced customer engagement.

Read More

Topics: content marketing, marketing messages, content strategy, customer engagement

3 Benefits Of Search Engine Marketing For Companies In Singapore

Posted by Hima Bindu on Jan 30, 2017 4:32:23 PM

Tomorrow is your wife’s birthday. You want to order her a cake and some flowers. Needless to say, the first thing that comes to mind is to go straight to Google and search for options. This is regardless of whether you finally make the purchase online or offline. Today, people are becoming more conscious of the price at which they buy a product/service, therefore spending a lot more time online researching what they wish to buy.

Read More

Topics: Online Lead Generation, Digital Marketing, Google Ads, google search, search advertising

Subscribe to Email Updates

Popular Posts

Posts by Topic

see all