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Happy Marketer Blog

Lydia Yeo

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Online Reviews - A Boon Or A Bane For Hotels?

Posted by Lydia Yeo on Feb 18, 2019 11:07:46 AM

You’ve booked your air tickets for that long-awaited holiday and you’re buzzing with excitement already. Now, it’s time for you to decide on your lodging. What are some of the factors that you look out for? Cleanliness? Good customer service? Proximity to local amenities? You can probably find most of this information on the accommodation’s website, but I, for one, do not book my hotel room until I have scrolled through a few well-trusted review sites like TripAdvisor. It is through reading about people’s experiences that I’ll know what to expect, and it also lends more credibility to the hotel’s claims on their own website.

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Topics: online reputation management, brand perception, online reviews, hotels

A Guide To Online Reputation Management

Posted by Lydia Yeo on Jan 24, 2019 10:00:00 AM
Online reputation management is not just for famous or wealthy individuals, but also for brands to shape their brand’s perception.

Your online reputation can make or break your business. According to Marketing Land, 86% of people are influenced to change their decisions based on negative reviews online while 90% shared that positive reviews online has led them to purchase from a certain brand.
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Topics: online reputation management, brand perception, online reviews

Let's Embrace Technology To Make A Better World

Posted by Lydia Yeo on Nov 19, 2018 11:09:45 AM

It’s a crazy world we live in today with disruptive technologies, wars, rumors of wars, populism, and tribalism. With the advent of technology and development, some may say our lives have become better with the increased convenience and cozy standard of living that we enjoy - but does that mean that our grandparents led “worse” lives because they did not have television or video games?

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Topics: digital technology, artificial intelligence, personalised communication

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