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Happy Marketer Blog

Neelam Patel

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Looking Back: 10 Months of #HMX

Posted by Neelam Patel on Apr 5, 2019 11:31:24 AM

2009 - The year that 2 very talented people, Rachit Dayal, and David Liem started operations of a data-driven marketing agency, Happy Marketer, with just one headquarter office in Singapore. Yes, this was the same year when one of the famous ride-hailing apps, Uber, and the most commonly used messenger, WhatsApp was also launched.

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Topics: happy marketer, hmx, celebrations

Augmented Reality Is More Than Just For The Gaming World

Posted by Neelam Patel on Jan 28, 2019 10:32:57 AM

With the various technological initiatives widely being used, it is changing the way we do things. Brands are adopting technology for their business operations to engage with their customers to provide exhilarating experiences to keep the customers wanting more.

One such type is the Augmented Reality (AR) technology. Usually when we think of AR, we relate it with the gaming world. The hyped-up Pokemon Go AR app, one that has combined the gaming world with the real one, has proven the point even more. But what people are not aware of is that AR can prove to be extremely useful in various industries - one of them being the Fashion industry.

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Topics: digital technology, augmented reality, fashion, brands, consumer experience

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