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Happy Marketer Blog

Rima Mukharjee

Recent Posts

4 Social Media Trends You Need To Know In 2017

Posted by Rima Mukharjee on Mar 9, 2017 3:13:14 AM

2016 was an interesting year for social media.

It’s the year that Snapchat emerged out of the shadows, evolved into Snap Inc. and created a new segment of wearables while everyone else got busy copying them. Instagram became more like Snap and suddenly filters and ‘Stories’ became the rage. Facebook started the year with 'Live' coming to personal profiles, but was highly criticised over its handling of fake news. Through all this, Twitter remained struggling and has failed to make a turnaround. 

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Topics: Social Media Marketing, Social listening, Facebook Marketing, Social Media

[eBook] 4 B2C Social Media Campaigns You Need To Know About

Posted by Rima Mukharjee on Mar 29, 2016 6:08:02 AM

If you’re in the consumer goods industry, you know that it’s difficult to make your brand consumers’ first choice. Nowadays, your social media campaigns play a huge role in enhancing your brand awareness, consumer engagement and, ultimately, driving sales.

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Topics: Social Media Marketing, Digital Marketing, Twitter, facebook, instagram

[eBook] Your Definitive Guide to Social Media Wins in 2016

Posted by Rima Mukharjee on Jan 20, 2016 3:25:21 AM

In 2015, we saw bigger, yet scattered audiences; diverse, yet fragmented social platforms, and a competitive environment with impressive marketing such as the #ShareACoke campaign. “Viral” went mainstream and organic content like “The Dress” and the Oscar Selfie became an overnight sensation.

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Topics: Social Media Marketing, Digital Marketing

8 Ways to become a better storyteller through Social Media

Posted by Rima Mukharjee on Oct 6, 2015 2:49:51 AM

Marketing has never been easy. However, with the rise of social media, balancing the limited attention span and the overload of information and advertisement makes it even harder. Brands and products must be able to connect within seconds in order to convey a message to the consumer. To counteract this situation, there has been a development in recent years to use the ancient art of storytelling to regain consumer attention 

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Topics: Social Media Marketing

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