2016 was an interesting year for social media.
It’s the year that Snapchat emerged out of the shadows, evolved into Snap Inc. and created a new segment of wearables while everyone else got busy copying them. Instagram became more like Snap and suddenly filters and ‘Stories’ became the rage. Facebook started the year with 'Live' coming to personal profiles, but was highly criticised over its handling of fake news. Through all this, Twitter remained struggling and has failed to make a turnaround.