“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.
Like every other morning, this morning as well I groped for my phone with blurry eyes for a few seconds, found it under my pillow (as usual) and tapped on the Instagram icon.
Bus Uncle has been called “Singapore's
Wondering what Bus Uncle is?
Any hotelier will agree that simple promotions are no longer sufficient to increase occupancy rates.
Why the sudden change?
Well, it’s not sudden. We’ve been seeing a major shift in the digital marketing strategies used by the hospitality industry in Asia for quite some time now. These strategies have one thing in common: they all place the customer at the forefront.
Why the focus on customer-centric strategies?