title2.png

Happy Marketer Blog

Rittika Das

Recent Posts

Should local FMCG brands in Asia invest in Digital?

Posted by Rittika Das on Mar 22, 2018 12:16:54 PM

It’s been close to a month now since I moved to the Philippines.

Read More

Topics: Digital Marketing, online marketing, FMCG, APAC

How to Set Your Goals in 2018 and Make them Happen

Posted by Rittika Das on Feb 7, 2018 2:32:34 PM

Like every other morning, this morning as well I groped for my phone with blurry eyes for a few seconds, found it under my pillow (as usual) and tapped on the Instagram icon.

Read More

Topics: Productivity, Knowledge, goals, goal setting, smart goals

New Product Development and Branding — Case Study on Bus Uncle

Posted by Rittika Das on Jan 10, 2018 2:43:36 PM

Bus Uncle has been called “Singapore's favourite travel companion” on several occasions and has won a number of accolades since its inception in October 2016.

Wondering what Bus Uncle is?

Read More

Topics: Startups, case studies, branding, product development, artificial intelligence

5 Lessons I Learnt From My First International Business Trip

Posted by Rittika Das on Mar 3, 2017 2:08:03 PM
Read More

Topics: Digital Marketing, Content, Uncategorized

3 Digital Marketing Strategies for the Hospitality Industry

Posted by Rittika Das on Oct 5, 2016 3:00:27 PM

Any hotelier will agree that simple promotions are no longer sufficient to increase occupancy rates.

Why the sudden change?

Well, it’s not sudden. We’ve been seeing a major shift in the digital marketing strategies used by the hospitality industry in Asia for quite some time now. These strategies have one thing in common: they all place the customer at the forefront.

Why the focus on customer-centric strategies?

Read More

Topics: Analytics, marketing automation, programmatic buying

Subscribe to Email Updates

Popular Posts

Posts by Topic

see all