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Happy Marketer Blog

Rittika Das

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How FMCG Brands can Leverage D2C Business Model

Posted by Rittika Das on Jul 18, 2018 10:46:13 PM

Countless small businesses have thrived for years on direct customer access paving the way to the Direct to Consumer (D2C) model. My childhood memories would be incomplete without the fresh smell of clarified butter (“ghee”) delivered at our doorstep every month by “jethu”, a middle aged man whose name is lost in time. This ghee was made by his wife in her dainty kitchen and he delivered in around his home to customers he acquired purely by word of mouth. Who would have known that decades later small businesses like his could use digital media to directly reach out and engage with customers across the world with a single click?

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Topics: digital investment, Digital Strategy, case study, online marketing, Ecommerce, FMCG, marketing strategy, d2c, DTC, D2C Business Model, direct to consumer

Digital Marketing Strategies for Local FMCG Brands in Asia

Posted by Rittika Das on Jun 13, 2018 11:27:05 PM

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.

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Topics: Digital Marketing, google search, search advertising, Facebook Marketing, Social Media, Digital Strategy, case study, online marketing, Ecommerce, FMCG, marketing strategy

Should local FMCG brands in Asia invest in Digital?

Posted by Rittika Das on Mar 22, 2018 12:16:54 PM

It’s been close to a month now since I moved to the Philippines.

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Topics: Digital Marketing, online marketing, FMCG, APAC

How to Set Your Goals in 2018 and Make them Happen

Posted by Rittika Das on Feb 7, 2018 2:32:34 PM

Like every other morning, this morning as well I groped for my phone with blurry eyes for a few seconds, found it under my pillow (as usual) and tapped on the Instagram icon.

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Topics: Productivity, Knowledge, goals, goal setting, smart goals

New Product Development and Branding — Case Study on Bus Uncle

Posted by Rittika Das on Jan 10, 2018 2:43:36 PM

Bus Uncle has been called “Singapore's favourite travel companion” on several occasions and has won a number of accolades since its inception in October 2016.

Wondering what Bus Uncle is?

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Topics: Startups, case studies, branding, product development, artificial intelligence

5 Lessons I Learnt From My First International Business Trip

Posted by Rittika Das on Mar 3, 2017 2:08:03 PM
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Topics: Digital Marketing, Content, Uncategorized

3 Digital Marketing Strategies for the Hospitality Industry

Posted by Rittika Das on Oct 5, 2016 3:00:27 PM

Any hotelier will agree that simple promotions are no longer sufficient to increase occupancy rates.

Why the sudden change?

Well, it’s not sudden. We’ve been seeing a major shift in the digital marketing strategies used by the hospitality industry in Asia for quite some time now. These strategies have one thing in common: they all place the customer at the forefront.

Why the focus on customer-centric strategies?

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Topics: Analytics, marketing automation, programmatic buying

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