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Happy Marketer Blog

Roxanne Heldt

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Logos: The Bold & The Beautiful

Posted by Roxanne Heldt on Apr 11, 2019 9:24:22 AM

A logo is not simply a name, an icon or a visual signature on billboards, they are everywhere.  They are on your clothes, instant noodles you eat, and so on. Wherever you go, you will find yourself amongst dozens of brand icons whether you carry them on yourself or pass by them.

People are literally, physically interacting with those symbols in a way that they never did,” says Michael Bierut, the partner in the prominent design firm Pentagram.

This is exactly why it is so important to understand logos.

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Topics: branding, logos

Colour Outside The Lines

Posted by Roxanne Heldt on Feb 4, 2019 11:13:41 AM

Let’s get down to the basics
The colour psychology is the persuasion of the conscious using hues- better known as colours and is one of the most interesting and controversial topics spoken about especially in marketing.

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Topics: brand perception, marketing, colour psychology

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