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Happy Marketer Blog

Sandeep Bhalla

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The role of DATA in moving a legacy business to a digital disruptor

Posted by Sandeep Bhalla on Jan 22, 2019 2:28:42 PM

Large (legacy) corporates have woken up to the value that data analytics can create for them. While large organisations in the US and to some extent in Europe saw this opportunity a while back, Asian corporates have been behind in the use of data to solve customer pain points, develop new products, build new customer experiences, and drive value from existing customers. 

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Topics: big data, data analytics, business, customer service, Digital Marketing

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