The quote “Write Drunk, Edit Sober,” often misattributed to Ernest Hemmingway, is a handy expression to help writers loosen up. Because sometimes, stepping out of your comfort zone can help you conjure ideas that you usually wouldn’t arrive at. It’s not as much about relying on alcohol to get the words flowing, as it is about just writing, without being hassled by the rules of grammar, structure and syntax. There will be plenty of time for all of that later, for there’s nothing a thorough edit will not resolve.
A website is usually the first digital touch-point for your audience. A clean, readable website, that can be easily navigated will keep your visitors clicking through content and returning for more. We understand that designing an effective and attractive site has its challenges. Therefore, we share a quick checklist of what to avoid.
They say that the best place to bury a dead body is on page 2 of Google search results. Though it might be a particularly macabre joke, you get the point. If your website is not on page 1, at the very top, it might as well not exist. Therefore, it's important that we continually update and improve our websites so they stay ahead of the others. But in order to improve, we must also have a clear idea of the current state of the website and the different elements that go into making a great website. Let periodic content audits lead the way.