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Happy Marketer Blog

Terrence Quah

Recent Posts

Why The S9+ May Be A Sign that Samsung’s Waterloo Is Nearing 

Posted by Terrence Quah on Apr 5, 2018 9:07:09 PM

In marketing strategy, first-mover advantage, also commonly referred to as technological leadership is the advantage gained by the initial significant occupant of a market segment.

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Topics: apple, android, samsung, samsung s9, iphone, iphone x, first mover advantage, product development, marketing strategy

Should Facebook be used as a branding or a performance marketing platform?

Posted by Terrence Quah on Feb 15, 2018 2:30:50 PM

With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.

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Topics: branding, Performance Marketing, Digital Marketing

5 Digital Marketing Tools Worth Trying in 2016

Posted by Terrence Quah on Mar 30, 2016 1:15:47 PM

Tools are meant to help us get our digital marketing job done more effectively. But with dozens, if not hundreds, of digital tools launched every year, how does one decide which tools to invest in?

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Topics: Digital Marketing, Productivity, tools

Why You Should Adopt A Mobile-First Mindset in 2016

Posted by Terrence Quah on Dec 21, 2015 12:18:25 PM

Marketers simply love their buzzwords and often, it seems that the hype around these concepts are created by the marketers simply just to impress the management.

Being "Mobile-First" is one of the most popular buzzwords in the digital marketing circles at the moment but is it just another hype or does it have actual impact for your business?

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Topics: SEO, mcommerce,, 2016, mobile, mobile marketing

Warning: You're Losing Money By Not Using Analytics

Posted by Terrence Quah on Oct 26, 2015 7:35:07 PM

As marketers, one of the oldest debates that we encounter discuss whether marketing is an “art” or a “science”. The honest answer is that marketing is an art, based entirely on scientific principles!

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