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Happy Marketer Blog

Trishe Goh

Recent Posts

Will brick-and-mortar stores in Singapore become obsolete in 2018?

Posted by Trishe Goh on Feb 15, 2018 5:04:58 PM

In the last year, there has been numerous articles about how the growth of retail stores in malls is hindered because of the rise in e-commerce as well as the changes in consumer behavior, with the most prominent example being shops along Orchard road. 

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Topics: Digital Marketing, Ecommerce

The Key To Executing A Successful Digital Campaign

Posted by Trishe Goh on Dec 8, 2017 11:29:51 AM

I had the opportunity to fly to Bangkok on a Thursday afternoon to participate in a panel discussion on Digital Trends vs. Social Media. The event, Digital Thai | Digital Asia (DTDA), was an initiative organised by Adcamie to bring together industry partners to talk about digital happenings in Thailand & the region. It was a humbling experience, sharing a stage with some of the industry's best and brightest.

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5 Things Luxury Brands Should Do Differently in 2017 To Maximise Their Social Media Investments

Posted by Trishe Goh on Feb 14, 2017 7:37:21 PM

Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.

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Topics: Social Media Marketing, influencer marketing,, branding, Social Media

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