Modern business is customer-centric, and companies need to reach consumers on their terms to excel. Business is booming, and so is the mobile revolution. From showrooming products to digital e-commerce solutions, smartphones have reworked the way providers engage, retain and enthuse buyers.
In 2016, mobile ad spending is expected to grow by 41 percent. Why? Because the “mobile craze” is real. Consumers currently spend 15 hours per week on smartphone access. They also spend 7.3 hours per week on mobile websites and apps. Companies can’t deny mobile’s impact any longer, and they need to pay attention to the following trends sweeping the nation:
One: Smartphone Users are Relying on Opt-In Services
79 percent of mobile users rely on texted opt-in brand plans. Businesses are procuring the means to shop, make decisions and continue interaction. SMS was popular before, but it’s a titan now. In fact, big-name providers are using automated text senders to engage audiences with voting polls. Consumers have unprecedented interaction, and business providers had better step up.
Two: Mobile Video Ads are Soaring
You probably know the impact of a viral video. Mobile-based media is thriving, and it’s likely to become a primary source of marketing innovation soon. Mobile video advertising is expected to hit about $13 billion before 2020, and it’s expected to direct consumers directly to the channels businesses are promoting.
Three: Mobile Marketing Automation is Winning
In the past, mobile marketers had to manually send texts, emails and app notifications. Mobile marketing automation has reworked this cornerstone, leveraging mobile behavior to drive engagement. Both in-app and out-of-app processes, now, can be powered by big numbers and even bigger innovations. The average mobile user checks their device over 200 times per day. Companies need to take advantage of the interaction to drive engagement.
Four: Google AdWords is Reworking Mobile Search Marketing
In 2016, mobile marketers will thrive beneath Google’s newest offers. AdWords is a program capable of streamlining mobile web access while making keyword relevancy more important. That’s right: No more generic search targeting. Mobile users have highly specific search behavior. Finally, the mobile marketing world has caught up. Google AdWords Keywords Planner Tool helps marketers identify long tail keywords, leading consumers to products based upon relevancy.
Mobile searches, alone, are 70 percent effective. As the industry grows alongside mobile technology, intelligent providers will engage users in new, creative ways. Consumers aren’t relying on desktop for information anymore. They’re going to their smartphone’s web browser.
Five: The Power of SMS
As stated above: Opt-in services are booming. While a vehicle for opt-in services, SMS shouldn’t be considered a one-shot platform. Text messages are incredibly effective marketing tools. In fact, SMS marketing campaigns benefit from an astounding 95-percent click rate. Brands focusing on engagement need to target consumer behavior. They need an all-in-one platform capable of redefining an entire strategy. In 2016, instant, long-term connectivity dominates in the business world.
As 2016 rolls on, marketers need to consider every angle, every channel and every consumer’s need. All-in-one platforms, like a mobile app or an SMS campaign, can’t thrive alone. Mobile marketing requires consistency, stamina and creativity. Fortunately, the world’s best mobile technology assists with all three. By “mobilizing” your company, you can guarantee inner cohesion while expanding your outreach. From here on out, brands won’t survive without a mobile strategy. Smartphones have sparked a revolution—and a revolution can’t be ignored.
What do you think of what I've covered so far? Will you adopt mobile as your tool for marketing? I would love to read your comments below.
Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass text messaging, smart targeting and automation.
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