An individual’s online reputation is an important constituent of his/her influence on social media. This means that the more influential one is on social media, the better his/her reputation is.
Social media influencers are individuals who have the power to affect the purchase decisions of others because of their real/perceived authority, knowledge, position or relationship.
An influencer doesn’t necessarily have to be a celebrity, journalist or blogger. Here, we share a few smart tips on identifying and finding the right set of influencers for your online brand.