Dentsu Aegis Network today announced that it has acquired Happy Marketer Group, Southeast Asia’s leading data-driven digital marketing agency. Post-acquisition, it will be rebranded as Happy Marketer, a Merkle Company – the acquisition will provide a strategic foundation for Merkle’s data, analytics, and CRM solutions in Asia Pacific, further enabling the agency to deliver people-based marketing at scale across the region.
The internet is flooded with a multitude of memes, and sharing them and tagging friends on a regular basis has become #FriendshipGoals. What is a meme you may ask? It is basically an image, video, gif or an idea, typically humorous in nature, that spreads across the Internet. And memes that start to trend, spread like wildfire and are popularly known. This makes them viral content pieces — an obvious tool that marketers would want to leverage for their own advantage.
Last month I shared about the surge of suits from consultancy firms on agency turf and how that has forced us in the industry to ask “Is it time to Change the Client-Agency Conversation?”
By now, most of you would have perhaps heard or read about Happy Marketer being acquired by Merkle Incorporated, one of the largest, US-based, data-driven marketing services firm and we, the #HappyTribe are overjoyed and overwhelmed with all the congratulatory messages and good wishes that have come our way. We are blessed!
You’ve booked your air tickets for that long-awaited holiday and you’re buzzing with excitement already. Now, it’s time for you to decide on your lodging. What are some of the factors that you look out for? Cleanliness? Good customer service? Proximity to local amenities? You can probably find most of this information on the accommodation’s website, but I, for one, do not book my hotel room until I have scrolled through a few well-trusted review sites like TripAdvisor. It is through reading about people’s experiences that I’ll know what to expect, and it also lends more credibility to the hotel’s claims on their own website.
Instagram - a mobile-friendly photo & video album app that has more than 1 billion monthly active users and approximately 100 million photos and videos being uploaded each day. With easy access to mobile devices and a wide consumer reach, no wonder most brands are already on Instagram but the real question is are they engaging with their fans?
Let’s start with a little trivia. Which is the largest digital advertising network in the world?
If your answer was any of the top five usual suspects - the WPPs and Omnicoms of the world - then you should definitely consider giving me the next four minutes of your time!
Social media is an intrinsic part of our lives. Having been around for more than 10 years, there are concretely established measures of success for social media. Both clients and marketers swear by reach, followers, engagement, virality and all those popular buzzwords.
Over the years content marketing has progressed and evolved into different content formats such as blogging, infographics, videos, influencer posts, user-generated content, live videos, etc. Somewhere along the way, it has developed to become an integral part of the customer journey and today, it is at the core of all marketing plans/strategies. Organisations should no longer try to sell or market their content but instead strategise a way for it to be woven through all their marketing efforts. In other words, place content at all the right touch points for an enhanced customer engagement.
Let’s get down to the basics
The colour psychology is the persuasion of the conscious using hues- better known as colours and is one of the most interesting and controversial topics spoken about especially in marketing.