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Happy Marketer Blog

How to Set Your Goals in 2018 and Make them Happen

Posted by Rittika Das on Feb 7, 2018 2:32:34 PM

Like every other morning, this morning as well I groped for my phone with blurry eyes for a few seconds, found it under my pillow (as usual) and tapped on the Instagram icon.

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Topics: Productivity, Knowledge, goals, goal setting, smart goals

New Product Development and Branding — Case Study on Bus Uncle

Posted by Rittika Das on Jan 10, 2018 2:43:36 PM

Bus Uncle has been called “Singapore's favourite travel companion” on several occasions and has won a number of accolades since its inception in October 2016.

Wondering what Bus Uncle is?

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Topics: Startups, case studies, branding, product development, artificial intelligence

The Key To Executing A Successful Digital Campaign

Posted by Trishe Goh on Dec 8, 2017 11:29:51 AM

I had the opportunity to fly to Bangkok on a Thursday afternoon to participate in a panel discussion on Digital Trends vs. Social Media. The event, Digital Thai | Digital Asia (DTDA), was an initiative organised by Adcamie to bring together industry partners to talk about digital happenings in Thailand & the region. It was a humbling experience, sharing a stage with some of the industry's best and brightest.

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Remaining Relevant as a Marketer

Posted by Damini Roy on Nov 12, 2017 11:18:48 PM

This post summarizes insights derived from keynotes and panel discussions at the Mumbrella 360 Conference #M360Asia. Reading time: 8-10 minutes.

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Topics: Digital Marketing, Digital Strategy

Marketing Wisdom: GaryVee gets real with us

Posted by Damini Roy on Oct 31, 2017 10:15:11 AM

 

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Topics: Digital Marketing, branding, advertising

Inbound marketing evolves to become conversational, automated and service-oriented to help SMBs drive scale and growth!

Posted by Richa Dayal on Oct 31, 2017 10:09:33 AM

 

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Topics: Inbound Marketing Singapore, hubspot

4 Social Media Trends You Need To Know In 2017

Posted by Rima Mukharjee on Mar 9, 2017 4:13:14 PM

2016 was an interesting year for social media.

It’s the year that Snapchat emerged out of the shadows, evolved into Snap Inc. and created a new segment of wearables while everyone else got busy copying them. Instagram became more like Snap and suddenly filters and ‘Stories’ became the rage. Facebook started the year with 'Live' coming to personal profiles, but was highly criticised over its handling of fake news. Through all this, Twitter remained struggling and has failed to make a turnaround. 

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Topics: Social Media Marketing, Social listening, Facebook Marketing, Social Media

5 Lessons I Learnt From My First International Business Trip

Posted by Rittika Das on Mar 3, 2017 2:08:03 PM
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Topics: Digital Marketing, Content, Uncategorized

Your Ultimate Checklist of Twitter Tips, Tricks and Tools

Posted by Anupama Hegde on Feb 24, 2017 2:25:41 PM

You’re active on Twitter, but you have just 50 followers

You have over 1,000 Twitter followers but just don’t know what to tweet

You think 140 characters are too less - how can you express your thoughts with a word limit?!

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Topics: Social Media Marketing, Twitter, LinkedIn Marketing, Facebook Marketing, Social Media

5 Things Luxury Brands Should Do Differently in 2017 To Maximise Their Social Media Investments

Posted by Trishe Goh on Feb 14, 2017 7:37:21 PM

Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.

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Topics: Social Media Marketing, influencer marketing,, branding, Social Media

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