Happy Marketer Blog

Buyer Personas - The Primer to Designing Customer Journeys

Posted by Nikhita Joshi on Aug 14, 2018 5:34:41 PM

In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.

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Topics: buyer personas, customer journeys, customer experience, marketing automation, lifecycle marketing, oracle, Responsys, Eloqua, b2b companies, b2c companies, lead score, cx investments, oracle marketing cloud

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