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Happy Marketer Blog

Logos: The Bold & The Beautiful

Posted by Roxanne Heldt on Apr 11, 2019 9:24:22 AM

A logo is not simply a name, an icon or a visual signature on billboards, they are everywhere.  They are on your clothes, instant noodles you eat, and so on. Wherever you go, you will find yourself amongst dozens of brand icons whether you carry them on yourself or pass by them.

People are literally, physically interacting with those symbols in a way that they never did,” says Michael Bierut, the partner in the prominent design firm Pentagram.

This is exactly why it is so important to understand logos.

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Topics: branding, logos

Why Kris Jenner is the Best HR Manager in the World?

Posted by Mela Anwar on Apr 1, 2019 10:57:48 AM

Who doesn’t know the Kardarshian-Jenner clan? If you don't, you are obviously living under a rock with no internet, tv or magazines. Over the years, they have been a major influencer of pop culture. The Kardarshians came into the celebrity spotlight after one of the family members, Kim Kardashian's sex tape with her ex-boyfriend, Ray J was leaked in 2007. This paved the opportunity for the family to launch their reality TV series that has become a hit - Keeping up with the Kardarshians! Since then, the Kardarshian-Jenner clan has become an iconic name of celebrity and pop culture. 

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Topics: branding, hr manager, strengths, teamwork

Chatbots: Should You Do It & How?

Posted by Hima Bindu on Mar 30, 2019 9:30:00 AM

Be it Rosie from “Jetsons” or Samantha from “Her”, bots (or robots) have always been portrayed as a thing of the future and that future is now.

Automation is the buzzword in most industries these days. Automating redundant jobs/tasks/activities, saving cost, time, etc, all while making sure the ultimate customer experience is not affected.

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Topics: branding, chatbots, automation

The Subtle Art Of Honest Marketing - A Few Lessons From Irvins Salted Egg & DER SPIEGEL

Posted by Celia Vincent on Jan 30, 2019 11:54:15 AM

The year began with a spot of drama. Everyone’s favorite Irvins Salted Egg Chips had committed a boo-boo: a dead lizard was found in a packet of their fish skin snack packet.

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Topics: branding, online reputation management, brands, honest marketing

Should Facebook be used as a branding or a performance marketing platform?

Posted by Terrence Quah on Feb 15, 2018 2:30:50 PM

With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.

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Topics: Digital Marketing, branding, Performance Marketing

New Product Development and Branding — Case Study on Bus Uncle

Posted by Rittika Das on Jan 10, 2018 2:43:36 PM

Bus Uncle has been called “Singapore's favourite travel companion” on several occasions and has won a number of accolades since its inception in October 2016.

Wondering what Bus Uncle is?

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Topics: Startups, case studies, branding, product development, artificial intelligence

Marketing Wisdom: GaryVee gets real with us

Posted by Damini Roy on Oct 31, 2017 10:15:11 AM

 

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Topics: Digital Marketing, branding, advertising

5 Things Luxury Brands Should Do Differently in 2017 To Maximise Their Social Media Investments

Posted by Trishe Goh on Feb 14, 2017 7:37:21 PM

Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.

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Topics: Social Media Marketing, influencer marketing,, branding, Social Media

Re-branding Islam Through Digital Marketing

Posted by Prantik Mazumdar on May 23, 2016 5:16:15 PM

Digital marketing can do more than just promote products. It can help re-brand religions to foster social harmony. 

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Topics: Social Media Marketing, Digital Marketing, branding

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