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Happy Marketer Blog

Should Facebook be used as a branding or a performance marketing platform?

Posted by Terrence Quah on Feb 15, 2018 2:30:50 PM

With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.

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Topics: branding, Performance Marketing, Digital Marketing

New Product Development and Branding — Case Study on Bus Uncle

Posted by Rittika Das on Jan 10, 2018 2:43:36 PM

Bus Uncle has been called “Singapore's favourite travel companion” on several occasions and has won a number of accolades since its inception in October 2016.

Wondering what Bus Uncle is?

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Topics: Startups, product development, branding, artificial intelligence, case studies

Marketing Wisdom: GaryVee gets real with us

Posted by Damini Roy on Oct 31, 2017 10:15:11 AM

 

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Topics: Digital Marketing, branding, advertising

5 Things Luxury Brands Should Do Differently in 2017 To Maximise Their Social Media Investments

Posted by Trishe Goh on Feb 14, 2017 7:37:21 PM

Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.

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Topics: Social Media, Social Media Marketing, branding, influencer marketing,

Re-branding Islam Through Digital Marketing

Posted by Prantik Mazumdar on May 23, 2016 5:16:15 PM

Digital marketing can do more than just promote products. It can help re-brand religions to foster social harmony. 

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Topics: Social Media Marketing, Digital Marketing, branding

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