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Happy Marketer Blog

Crisis Management on Social Media: How to Get it Right

Posted by Anupama Hegde on Jul 28, 2016 12:10:02 AM

Happy Marketer's managing partner, Prantik Mazumdar, was recently live from Singapore's very own Changi Airport!

A few weeks back, Singapore Airlines managed a crisis the way only a social media marketing maestro could. Watch to learn tools, tips and tricks of crisis management on social media.

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Topics: Social Media Marketing, Singapore Airlines, Crisis Management, Communications, Social Media, Community Management

Braving the Facebook Live Storm - The Community Manager’s Dilemma

Posted by Anshul Sinha on Apr 26, 2016 10:48:23 AM

Mark Zuckerberg recently announced the expansion of Facebook Live, a feature that was limited to celebrity profiles with verified pages, to all profiles around the world.

This means that any individual can stream a real-time video for his friends and followers to view. Once implemented, Facebook will become the host of a variety of real-time content, thereby allowing each user to become a content creator within his own spheres.

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Topics: Social Media Marketing, Digital Marketing, Facebook Marketing, Community Management

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