Happy Marketer's managing partner, Prantik Mazumdar, was recently live from Singapore's very own Changi Airport!
A few weeks back, Singapore Airlines managed a crisis the way only a social media marketing maestro could. Watch to learn tools, tips and tricks of crisis management on social media.
Crisis Management on Social Media: How to Get it Right
Topics: Social Media Marketing, Crisis Management, Community Management, Communications, Singapore Airlines, Social Media
Braving the Facebook Live Storm - The Community Manager’s Dilemma
Mark Zuckerberg recently announced the expansion of Facebook Live, a feature that was limited to celebrity profiles with verified pages, to all profiles around the world.
This means that any individual can stream a real-time video for his friends and followers to view. Once implemented, Facebook will become the host of a variety of real-time content, thereby allowing each user to become a content creator within his own spheres.
Topics: Social Media Marketing, Digital Marketing, Facebook Marketing, Community Management