Over the years content marketing has progressed and evolved into different content formats such as blogging, infographics, videos, influencer posts, user-generated content, live videos, etc. Somewhere along the way, it has developed to become an integral part of the customer journey and today, it is at the core of all marketing plans/strategies. Organisations should no longer try to sell or market their content but instead strategise a way for it to be woven through all their marketing efforts. In other words, place content at all the right touch points for an enhanced customer engagement.
It's 2017 and inbound marketing continues to be the most effective strategy that digitally-invested align themselves to. Towards the end of 2016, HubSpot released its annual 'State of Inbound' report, which you can view here.
Chances are your content sucks. Don't fret. In this SlideShare presentation, we will share 10 ways to help your content go viral like BuzzFeed plus real-life examples to get you started.
About to brief your social media creative team on the latest client requirement? Hold up! Here's a handy guide on what not to do.
We are thrilled to announce that we have been appointed as Singapore’s first HubSpot Certified Silver Tiered Agency Partner.
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting relevant web traffic to your site.