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Happy Marketer Blog

Small Businesses Scaling Up In Manila With WhatsApp Business

Posted by Rittika Das on Sep 25, 2018 1:45:29 PM

Unless you are in a country where WhatsApp is banned, you will rarely find someone who isn’t using the app for their day-to-day communication. Whether it’s a quick message to be sent to your mother or a meeting location to be shared with your colleague, WhatsApp is your go to app on the phone.

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Topics: Digital Marketing, case study, online marketing, marketing strategy, b2c companies, whatsapp marketing, whatsapp business

The Big Google Pivot With Google Marketing Platform

Posted by Rachit Dayal on Aug 8, 2018 1:17:50 PM

Recently, Google slipped its biggest announcement in the last 20 years into a deceptively simple blog post. 

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Topics: Digital Marketing, google, google advertising, google marketing platform, non marketers, marketers, rebranding

Digital Marketing Strategies for Local FMCG Brands in Asia

Posted by Rittika Das on Jun 13, 2018 11:27:05 PM

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.

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Topics: Digital Marketing, google search, search advertising, Facebook Marketing, Social Media, Digital Strategy, case study, online marketing, Ecommerce, FMCG, marketing strategy

Should local FMCG brands in Asia invest in Digital?

Posted by Rittika Das on Mar 22, 2018 12:16:54 PM

It’s been close to a month now since I moved to the Philippines.

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Topics: Digital Marketing, online marketing, FMCG, APAC

4 Digital Tools To Build Your Intel Before A Meeting

Posted by Arjun Kumar on Mar 13, 2018 8:07:26 PM

In my previous blog post, I shared 5 forces that dictate any digital strategy. The first and most powerful out of the 5 were the Buyers a.k.a. prospective clients. They want all the possible information about the services/products to make an informed choice about the vendor but at the same time, are hesitant to give out adequate information over the phone or at the first contact.

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Topics: Digital Marketing, Sales

Will brick-and-mortar stores in Singapore become obsolete in 2018?

Posted by Trishe Goh on Feb 15, 2018 5:04:58 PM

In the last year, there has been numerous articles about how the growth of retail stores in malls is hindered because of the rise in e-commerce as well as the changes in consumer behavior, with the most prominent example being shops along Orchard road. 

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Topics: Digital Marketing, Ecommerce

Should Facebook be used as a branding or a performance marketing platform?

Posted by Terrence Quah on Feb 15, 2018 2:30:50 PM

With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.

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Topics: Digital Marketing, branding, Performance Marketing

Remaining Relevant as a Marketer

Posted by Damini Roy on Nov 12, 2017 11:18:48 PM

This post summarizes insights derived from keynotes and panel discussions at the Mumbrella 360 Conference #M360Asia. Reading time: 8-10 minutes.

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Topics: Digital Marketing, Digital Strategy

Marketing Wisdom: GaryVee gets real with us

Posted by Damini Roy on Oct 31, 2017 10:15:11 AM

 

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Topics: Digital Marketing, branding, advertising

5 Lessons I Learnt From My First International Business Trip

Posted by Rittika Das on Mar 3, 2017 2:08:03 PM
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Topics: Digital Marketing, Content, Uncategorized

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