“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.
In my previous blog post, I shared 5 forces that dictate any digital strategy. The first and most powerful out of the 5 were the Buyers a.k.a. prospective clients. They want all the possible information about the services/products to make an informed choice about the vendor but at the same time, are hesitant to give out adequate information over the phone or at the first contact.
In the last year, there has been numerous articles about how the growth of retail stores in malls is hindered because of the rise in e-commerce as well as the changes in consumer behavior, with the most prominent example being shops along Orchard road.
With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.
This post summarizes insights derived from keynotes and panel discussions at the Mumbrella 360 Conference #M360Asia. Reading time: 8-10 minutes.
Tomorrow is your wife’s birthday. You want to order her a cake and some flowers. Needless to say, the first thing that comes to mind is to go straight to Google and search for options. This is regardless of whether you finally make the purchase online or offline. Today, people are becoming more conscious of the price at which they buy a product/service, therefore spending a lot more time online researching what they wish to buy.
You want good leads for your company, and you want to convert them into loyal customers. We get that.
That’s why we’ve curated 40 (yes, 40!) case studies and a bunch of tips to help you:
- Engage potential and existing customers on social media
- Use LinkedIn as a lead-generating platform
- Build a content strategy tailored for Asia Pacific customers