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Happy Marketer Blog

How FMCG Brands can Leverage D2C Business Model

Posted by Rittika Das on Jul 18, 2018 10:46:13 PM

Countless small businesses have thrived for years on direct customer access paving the way to the Direct to Consumer (D2C) model. My childhood memories would be incomplete without the fresh smell of clarified butter (“ghee”) delivered at our doorstep every month by “jethu”, a middle aged man whose name is lost in time. This ghee was made by his wife in her dainty kitchen and he delivered in around his home to customers he acquired purely by word of mouth. Who would have known that decades later small businesses like his could use digital media to directly reach out and engage with customers across the world with a single click?

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Topics: digital investment, Digital Strategy, case study, online marketing, Ecommerce, FMCG, marketing strategy, d2c, DTC, D2C Business Model, direct to consumer

Digital Marketing Strategies for Local FMCG Brands in Asia

Posted by Rittika Das on Jun 13, 2018 11:27:05 PM

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.

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Topics: Digital Marketing, google search, search advertising, Facebook Marketing, Social Media, Digital Strategy, case study, online marketing, Ecommerce, FMCG, marketing strategy

5 Forces That Dictate Any Digital strategy

Posted by Arjun Kumar on Feb 16, 2018 4:44:01 PM

Before I finally decided to pen down this article, I always felt that competition is usually a tug-of-war between two or more powerful rivals craving for market share. But a renowned Harvard Business School Professor, Michael Porter said that competition is far more complex than what it looks like. According to him, a brand with a more profitable digital strategy is far superior than one with a big name or organizational structure.

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Topics: Digital Strategy

Remaining Relevant as a Marketer

Posted by Damini Roy on Nov 12, 2017 11:18:48 PM

This post summarizes insights derived from keynotes and panel discussions at the Mumbrella 360 Conference #M360Asia. Reading time: 8-10 minutes.

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Topics: Digital Marketing, Digital Strategy

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