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Happy Marketer Blog

5 Forces That Dictate Any Digital strategy

Posted by Arjun Kumar on Feb 16, 2018 4:44:01 PM

Before I finally decided to pen down this article, I always felt that competition is usually a tug-of-war between two or more powerful rivals craving for market share. But a renowned Harvard Business School Professor, Michael Porter said that competition is far more complex than what it looks like. According to him, a brand with a more profitable digital strategy is far superior than one with a big name or organizational structure.

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Topics: Digital Strategy

Remaining Relevant as a Marketer

Posted by Damini Roy on Nov 12, 2017 11:18:48 PM

This post summarizes insights derived from keynotes and panel discussions at the Mumbrella 360 Conference #M360Asia. Reading time: 8-10 minutes.

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Topics: Digital Marketing, Digital Strategy

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