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Happy Marketer Blog

When The Mad Men Don Suits

Posted by Srotoswini Roy on Mar 6, 2019 3:32:40 PM

Last month I shared about the surge of suits from consultancy firms on agency turf and how that has forced us in the industry to ask Is it time to Change the Client-Agency Conversation?

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Topics: Digital Strategy, digital transformation, client agency relationship

Is It Time To Change The Client-Agency Conversation?

Posted by Srotoswini Roy on Feb 11, 2019 4:27:25 PM

Let’s start with a little trivia. Which is the largest digital advertising network in the world?

If your answer was any of the top five usual suspects - the WPPs and Omnicoms of the world - then you should definitely consider giving me the next four minutes of your time!

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Topics: Digital Strategy, digital transformation, data driven marketing

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