“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.
2016 was an interesting year for social media.
It’s the year that Snapchat emerged out of the shadows, evolved into Snap Inc. and created a new segment of wearables while everyone else got busy copying them. Instagram became more like Snap and suddenly filters and ‘Stories’ became the rage. Facebook started the year with 'Live' coming to personal profiles, but was highly criticised over its handling of fake news. Through all this, Twitter remained struggling and has failed to make a turnaround.
You’re active on Twitter, but you have just 50 followers
You have over 1,000 Twitter followers but just don’t know what to tweet
You think 140 characters are too less - how can you express your thoughts with a word limit?!
Facebook is my favourite social network. Not just because it’s fun and useful, but also because it never fails to amaze me. This time, I am excited about two new features that Facebook is rolling out gradually: Graph Search and the new News Feed. So, let’s dig a little deeper into these features to understand how your business can possibly leverage on them.
Hashtags were originally a unique feature of Twitter. But the social media world moves fast, and Google+ and Facebook soon introduced hashtags too.
Mark Zuckerberg recently announced the expansion of Facebook Live, a feature that was limited to celebrity profiles with verified pages, to all profiles around the world.
This means that any individual can stream a real-time video for his friends and followers to view. Once implemented, Facebook will become the host of a variety of real-time content, thereby allowing each user to become a content creator within his own spheres.