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Happy Marketer Blog

Make The Most Of Your Holiday Season Advertising Strategy

Posted by Chirag Khandelwal on Nov 8, 2018 10:41:18 AM

If you are an e-commerce retailer and have been in the business for over a year, you know it's the perfect time to start working on an advertising strategy to make the most from your advertising campaigns. Honestly, businesses start preparing for the holiday season at least three months in advance. Here's a list of things I have put together - five items to tick off, that might help your businesses make the most of your advertising effort. 

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Topics: advertising strategy, product feed, video ads, a/b testing, google advertising

The Big Google Pivot With Google Marketing Platform

Posted by Rachit Dayal on Aug 8, 2018 1:17:50 PM

Recently, Google slipped its biggest announcement in the last 20 years into a deceptively simple blog post. 

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Topics: google, Digital Marketing, google advertising, google marketing platform, marketers, non marketers, rebranding

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