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Happy Marketer Blog

Online Reviews - A Boon Or A Bane For Hotels?

Posted by Lydia Yeo on Feb 18, 2019 11:07:46 AM

You’ve booked your air tickets for that long-awaited holiday and you’re buzzing with excitement already. Now, it’s time for you to decide on your lodging. What are some of the factors that you look out for? Cleanliness? Good customer service? Proximity to local amenities? You can probably find most of this information on the accommodation’s website, but I, for one, do not book my hotel room until I have scrolled through a few well-trusted review sites like TripAdvisor. It is through reading about people’s experiences that I’ll know what to expect, and it also lends more credibility to the hotel’s claims on their own website.

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Topics: online reviews, online reputation management, brand perception, hotels

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