Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.
Top 20 lists serve multiple purposes beyond just giving kudos where it’s deserved. As Happy Marketer's Social Media Manager, I use top 20 and top 50 lists for three purposes:
An individual’s online reputation is an important constituent of his/her influence on social media. This means that the more influential one is on social media, the better his/her reputation is.