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Happy Marketer Blog

5 Things Luxury Brands Should Do Differently in 2017 To Maximise Their Social Media Investments

Posted by Trishe Goh on Feb 14, 2017 7:37:21 PM

Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.

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Topics: Social Media, Social Media Marketing, branding, influencer marketing,

Top 20 Twitter Influencers In Singapore

Posted by Sumanth Raj on Mar 2, 2016 2:29:42 PM

Top 20 lists serve multiple purposes beyond just giving kudos where it’s deserved. As Happy Marketer's Social Media Manager, I use top 20 and top 50 lists for three purposes:

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Topics: influencer marketing,, Twitter

How To Find Influencers Without Spending Hours Searching on Social Media or Blogs

Posted by Sumanth Raj on Nov 3, 2015 6:42:21 PM

An individual’s online reputation is an important constituent of his/her influence on social media. This means that the more influential one is on social media, the better his/her reputation is.

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Topics: Social Media Marketing, Digital Marketing, influencer marketing,

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