Happy Marketer Blog

Why The S9+ May Be A Sign that Samsung’s Waterloo Is Nearing 

Posted by Terrence Quah on Apr 5, 2018 9:07:09 PM

In marketing strategy, first-mover advantage, also commonly referred to as technological leadership is the advantage gained by the initial significant occupant of a market segment.

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Topics: apple, android, samsung, samsung s9, iphone, iphone x, first mover advantage, product development, marketing strategy

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