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Happy Marketer Blog

How Can You Amplify Marketing Automation With Media?

Posted by Nikhita Joshi on Oct 15, 2018 12:37:06 PM

Every single digital practice is intertwined in one way or another. If you dig a little deeper, you’re sure to find aspects of each practice that informs the other to perform better.

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Topics: marketing automation, paid media, buyer personas, lead generation, lead conversion

Buyer Personas - The Primer to Designing Customer Journeys

Posted by Nikhita Joshi on Aug 14, 2018 5:34:41 PM

In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.

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Topics: buyer personas, customer journeys, customer experience, marketing automation, lifecycle marketing, oracle, Responsys, Eloqua, b2b companies, b2c companies, lead score, cx investments, oracle marketing cloud

3 Digital Marketing Strategies for the Hospitality Industry

Posted by Rittika Das on Oct 5, 2016 3:00:27 PM

Any hotelier will agree that simple promotions are no longer sufficient to increase occupancy rates.

Why the sudden change?

Well, it’s not sudden. We’ve been seeing a major shift in the digital marketing strategies used by the hospitality industry in Asia for quite some time now. These strategies have one thing in common: they all place the customer at the forefront.

Why the focus on customer-centric strategies?

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Topics: programmatic buying, marketing automation, Analytics

Five Reasons Companies Need to Invest in Mobile Marketing in 2016

Posted by Sophorn Chhay on Mar 28, 2016 12:19:49 PM

Modern business is customer-centric, and companies need to reach consumers on their terms to excel. Business is booming, and so is the mobile revolution. From showrooming products to digital e-commerce solutions, smartphones have reworked the way providers engage, retain and enthuse buyers.

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Topics: mobile marketing, marketing automation, search advertising, video ads

Happy Marketer Receives Honorable Mention in HubSpot Awards

Posted by Joe Escobedo on Feb 19, 2016 1:26:04 PM

Big news from the Happy Marketer family! We’ve received an honorable mention in HubSpot’s Impact Awards in the Client Growth Story (International.) The award highlights companies that have experienced rapid growth with inbound marketing practices

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Topics: marketing automation, email marketing

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