In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.
Topics: marketing automation, customer experience, buyer personas, b2c companies, lead score, oracle marketing cloud, customer journeys, lifecycle marketing, oracle, Responsys, Eloqua, b2b companies, cx investments
Any hotelier will agree that simple promotions are no longer sufficient to increase occupancy rates.
Why the sudden change?
Well, it’s not sudden. We’ve been seeing a major shift in the digital marketing strategies used by the hospitality industry in Asia for quite some time now. These strategies have one thing in common: they all place the customer at the forefront.
Why the focus on customer-centric strategies?
Modern business is customer-centric, and companies need to reach consumers on their terms to excel. Business is booming, and so is the mobile revolution. From showrooming products to digital e-commerce solutions, smartphones have reworked the way providers engage, retain and enthuse buyers.
Big news from the Happy Marketer family! We’ve received an honorable mention in HubSpot’s Impact Awards in the Client Growth Story (International.) The award highlights companies that have experienced rapid growth with inbound marketing practices.