Most of us remember a time when the sound of the landline ringing would make us jump out of our seats and rush to pick it up or simply stand next to the person speaking on the phone, waiting in anticipation to hear the entire conversation. Many a time, I would end up speaking to my friends for hours over the phone even if we just parted ways a couple of minutes ago.
Modern business is customer-centric, and companies need to reach consumers on their terms to excel. Business is booming, and so is the mobile revolution. From showrooming products to digital e-commerce solutions, smartphones have reworked the way providers engage, retain and enthuse buyers.
Marketers simply love their buzzwords and often, it seems that the hype around these concepts are created by the marketers simply just to impress the management.
Being "Mobile-First" is one of the most popular buzzwords in the digital marketing circles at the moment but is it just another hype or does it have actual impact for your business?