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Happy Marketer Blog

Small Businesses Scaling Up In Manila With WhatsApp Business

Posted by Rittika Das on Sep 25, 2018 1:45:29 PM

Unless you are in a country where WhatsApp is banned, you will rarely find someone who isn’t using the app for their day-to-day communication. Whether it’s a quick message to be sent to your mother or a meeting location to be shared with your colleague, WhatsApp is your go to app on the phone.

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Topics: b2c companies, whatsapp marketing, marketing strategy, online marketing, case study, Digital Marketing, whatsapp business

How FMCG Brands can Leverage D2C Business Model

Posted by Rittika Das on Jul 18, 2018 10:46:13 PM

Countless small businesses have thrived for years on direct customer access paving the way to the Direct to Consumer (D2C) model. My childhood memories would be incomplete without the fresh smell of clarified butter (“ghee”) delivered at our doorstep every month by “jethu”, a middle aged man whose name is lost in time. This ghee was made by his wife in her dainty kitchen and he delivered in around his home to customers he acquired purely by word of mouth. Who would have known that decades later small businesses like his could use digital media to directly reach out and engage with customers across the world with a single click?

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Topics: marketing strategy, FMCG, Ecommerce, online marketing, case study, Digital Strategy, digital investment, direct to consumer, d2c, DTC, D2C Business Model

Digital Marketing Strategies for Local FMCG Brands in Asia

Posted by Rittika Das on Jun 13, 2018 11:27:05 PM

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.

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Topics: marketing strategy, Digital Strategy, Digital Marketing, FMCG, Ecommerce, online marketing, case study, Facebook Marketing, Social Media, search advertising, google search

Should local FMCG brands in Asia invest in Digital?

Posted by Rittika Das on Mar 22, 2018 12:16:54 PM

It’s been close to a month now since I moved to the Philippines.

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Topics: online marketing, FMCG, Digital Marketing, APAC

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