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Happy Marketer Blog

Online Reviews - A Boon Or A Bane For Hotels?

Posted by Lydia Yeo on Feb 18, 2019 11:07:46 AM

You’ve booked your air tickets for that long-awaited holiday and you’re buzzing with excitement already. Now, it’s time for you to decide on your lodging. What are some of the factors that you look out for? Cleanliness? Good customer service? Proximity to local amenities? You can probably find most of this information on the accommodation’s website, but I, for one, do not book my hotel room until I have scrolled through a few well-trusted review sites like TripAdvisor. It is through reading about people’s experiences that I’ll know what to expect, and it also lends more credibility to the hotel’s claims on their own website.

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Topics: online reputation management, brand perception, online reviews, hotels

The Subtle Art Of Honest Marketing - A Few Lessons From Irvins Salted Egg & DER SPIEGEL

Posted by Celia Vincent on Jan 30, 2019 11:54:15 AM

The year began with a spot of drama. Everyone’s favorite Irvins Salted Egg Chips had committed a boo-boo: a dead lizard was found in a packet of their fish skin snack packet.

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Topics: honest marketing, branding, online reputation management, brands

A Guide To Online Reputation Management

Posted by Lydia Yeo on Jan 24, 2019 10:00:00 AM
Online reputation management is not just for famous or wealthy individuals, but also for brands to shape their brand’s perception.

Your online reputation can make or break your business. According to Marketing Land, 86% of people are influenced to change their decisions based on negative reviews online while 90% shared that positive reviews online has led them to purchase from a certain brand.
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Topics: online reputation management, brand perception, online reviews

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