Happy Marketer Blog

Should Facebook be used as a branding or a performance marketing platform?

Posted by Terrence Quah on Feb 15, 2018 1:30:50 AM

With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.

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Topics: Digital Marketing, branding, Performance Marketing

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