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Happy Marketer Blog

Why The S9+ May Be A Sign that Samsung’s Waterloo Is Nearing 

Posted by Terrence Quah on Apr 5, 2018 9:07:09 PM

In marketing strategy, first-mover advantage, also commonly referred to as technological leadership is the advantage gained by the initial significant occupant of a market segment.

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Topics: apple, android, samsung, samsung s9, iphone, iphone x, first mover advantage, product development, marketing strategy

New Product Development and Branding — Case Study on Bus Uncle

Posted by Rittika Das on Jan 10, 2018 2:43:36 PM

Bus Uncle has been called “Singapore's favourite travel companion” on several occasions and has won a number of accolades since its inception in October 2016.

Wondering what Bus Uncle is?

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Topics: Startups, product development, branding, artificial intelligence, case studies

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