Tomorrow is your wife’s birthday. You want to order her a cake and some flowers. Needless to say, the first thing that comes to mind is to go straight to Google and search for options. This is regardless of whether you finally make the purchase online or offline. Today, people are becoming more conscious of the price at which they buy a product/service, therefore spending a lot more time online researching what they wish to buy.
We are excited to announce an evolution in our long-standing relationship with Google.
We are the only digital consulting firm in the region that has all the three Google certifications – Google Adwords, Google Analytics, and YouTube Advertising – and the license to deliver Google training courses.
Modern business is customer-centric, and companies need to reach consumers on their terms to excel. Business is booming, and so is the mobile revolution. From showrooming products to digital e-commerce solutions, smartphones have reworked the way providers engage, retain and enthuse buyers.
Google recently announced that its search results pages on desktop will no longer show text ads in the right sidebar. What does this mean to marketers?