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Happy Marketer Blog

4 Social Media Trends You Need To Know In 2017

Posted by Rima Mukharjee on Mar 9, 2017 3:13:14 AM

2016 was an interesting year for social media.

It’s the year that Snapchat emerged out of the shadows, evolved into Snap Inc. and created a new segment of wearables while everyone else got busy copying them. Instagram became more like Snap and suddenly filters and ‘Stories’ became the rage. Facebook started the year with 'Live' coming to personal profiles, but was highly criticised over its handling of fake news. Through all this, Twitter remained struggling and has failed to make a turnaround. 

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Topics: Social Media Marketing, Social listening, Facebook Marketing, Social Media

Your Ultimate Checklist of Twitter Tips, Tricks and Tools

Posted by Anupama Hegde on Feb 24, 2017 1:25:41 AM

You’re active on Twitter, but you have just 50 followers

You have over 1,000 Twitter followers but just don’t know what to tweet

You think 140 characters are too less - how can you express your thoughts with a word limit?!

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Topics: Social Media Marketing, Twitter, LinkedIn Marketing, Facebook Marketing, Social Media

5 Things Luxury Brands Should Do Differently in 2017 To Maximise Their Social Media Investments

Posted by Trishe Goh on Feb 14, 2017 6:37:21 AM

Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.

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Topics: Social Media Marketing, influencer marketing,, branding, Social Media

Crisis Management on Social Media: How to Get it Right

Posted by Anupama Hegde on Jul 28, 2016 12:10:02 AM

Happy Marketer's managing partner, Prantik Mazumdar, was recently live from Singapore's very own Changi Airport!

A few weeks back, Singapore Airlines managed a crisis the way only a social media marketing maestro could. Watch to learn tools, tips and tricks of crisis management on social media.

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Topics: Social Media Marketing, Singapore Airlines, Crisis Management, Communications, Social Media, Community Management

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