Instagram - a mobile-friendly photo & video album app that has more than 1 billion monthly active users and approximately 100 million photos and videos being uploaded each day. With easy access to mobile devices and a wide consumer reach, no wonder most brands are already on Instagram but the real question is are they engaging with their fans?
Social media is an intrinsic part of our lives. Having been around for more than 10 years, there are concretely established measures of success for social media. Both clients and marketers swear by reach, followers, engagement, virality and all those popular buzzwords.
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.
2016 was an interesting year for social media.
It’s the year that Snapchat emerged out of the shadows, evolved into Snap Inc. and created a new segment of wearables while everyone else got busy copying them. Instagram became more like Snap and suddenly filters and ‘Stories’ became the rage. Facebook started the year with 'Live' coming to personal profiles, but was highly criticised over its handling of fake news. Through all this, Twitter remained struggling and has failed to make a turnaround.
You’re active on Twitter, but you have just 50 followers
You have over 1,000 Twitter followers but just don’t know what to tweet
You think 140 characters are too less - how can you express your thoughts with a word limit?!
Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.
Happy Marketer's managing partner, Prantik Mazumdar, was recently live from Singapore's very own Changi Airport!
A few weeks back, Singapore Airlines managed a crisis the way only a social media marketing maestro could. Watch to learn tools, tips and tricks of crisis management on social media.