It’s the year that Snapchat emerged out of the shadows, evolved into Snap Inc. and created a new segment of wearables while everyone else got busy copying them. Instagram became more like Snap and suddenly filters and ‘Stories’ became the rage. Facebook started the year with 'Live' coming to personal profiles, but was highly criticised over its handling of fake news. Through all this, Twitter remained struggling and has failed to make a turnaround.
Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.
Facebook is my favourite social network. Not just because it’s fun and useful, but also because it never fails to amaze me. This time, I am excited about two new features that Facebook is rolling out gradually: Graph Search and the new News Feed. So, let’s dig a little deeper into these features to understand how your business can possibly leverage on them.
Happy Marketer's managing partner, Prantik Mazumdar, was recently live from Singapore's very own Changi Airport! A few weeks back, Singapore Airlines managed a crisis the way only a social media marketing maestro could. Watch to learn tools, tips and tricks of crisis management on social media.
When marketing skills meet sales skills, you get what is popularly known as social selling. LinkedIn is a great social selling platform for marketers, and we give you 3 exclusive LinkedIn marketing tips (with real-life examples) to increase your sales in Singapore.