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Happy Marketer Blog

4 Social Media Trends You Need To Know In 2017

Posted by Rima Mukharjee on Mar 9, 2017 3:13:14 AM

2016 was an interesting year for social media.

It’s the year that Snapchat emerged out of the shadows, evolved into Snap Inc. and created a new segment of wearables while everyone else got busy copying them. Instagram became more like Snap and suddenly filters and ‘Stories’ became the rage. Facebook started the year with 'Live' coming to personal profiles, but was highly criticised over its handling of fake news. Through all this, Twitter remained struggling and has failed to make a turnaround. 

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Topics: Social Media Marketing, Social listening, Facebook Marketing, Social Media

Your Ultimate Checklist of Twitter Tips, Tricks and Tools

Posted by Anupama Hegde on Feb 24, 2017 1:25:41 AM

You’re active on Twitter, but you have just 50 followers

You have over 1,000 Twitter followers but just don’t know what to tweet

You think 140 characters are too less - how can you express your thoughts with a word limit?!

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Topics: Social Media Marketing, Twitter, LinkedIn Marketing, Facebook Marketing, Social Media

5 Things Luxury Brands Should Do Differently in 2017 To Maximise Their Social Media Investments

Posted by Trishe Goh on Feb 14, 2017 6:37:21 AM

Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.

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Topics: Social Media Marketing, influencer marketing,, branding, Social Media

40 Case Studies, 5 Strategies and 3 Tips to Get More Leads

Posted by Nidhi Kohli on Sep 8, 2016 3:21:57 AM

 

You want good leads for your company, and you want to convert them into loyal customers. We get that.

That’s why we’ve curated 40 (yes, 40!) case studies and a bunch of tips to help you:

  • Engage potential and existing customers on social media
  • Use LinkedIn as a lead-generating platform
  • Build a content strategy tailored for Asia Pacific customers

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Topics: Social Media Marketing, Digital Marketing, SEO, LinkedIn Marketing

Social Media Updates You Need to Know

Posted by Sumanth Raj on Aug 29, 2016 1:00:00 AM

You’ll agree that the world of social media marketing is never static, with new social media updates announced daily.

We’ll help you keep up with these social media updates, and show you how to use them to grow your business online. From Facebook to YouTube, we've recently seen some great new features that will undoubtedly affect the work of social media marketers in the weeks to come. 

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Topics: Social Media Marketing, Twitter, facebook, instagram, youtube

Ready for Facebook's Graph Search and the New News Feed?

Posted by Khyathi Nirmal Kumar on Aug 10, 2016 4:58:37 AM

Facebook is my favourite social network. Not just because it’s fun and useful, but also because it never fails to amaze me. This time, I am excited about two new features that Facebook is rolling out gradually: Graph Search and the new News Feed. So, let’s dig a little deeper into these features to understand how your business can possibly leverage on them.

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Topics: Social Media Marketing, Facebook Marketing, Graph Search

5 Reasons Why You Should Use #Hashtags On Facebook

Posted by Khyathi Nirmal Kumar on Aug 10, 2016 4:19:16 AM

Hashtags were originally a unique feature of Twitter. But the social media world moves fast, and Google+ and Facebook soon introduced hashtags too.

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Topics: Social Media Marketing, Facebook Marketing, Hashtags

Crisis Management on Social Media: How to Get it Right

Posted by Anupama Hegde on Jul 28, 2016 12:10:02 AM

Happy Marketer's managing partner, Prantik Mazumdar, was recently live from Singapore's very own Changi Airport!

A few weeks back, Singapore Airlines managed a crisis the way only a social media marketing maestro could. Watch to learn tools, tips and tricks of crisis management on social media.

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Topics: Social Media Marketing, Singapore Airlines, Crisis Management, Communications, Social Media, Community Management

3 LinkedIn Marketing Tips To Increase Your Sales in Singapore

Posted by Anupama Hegde on Jul 26, 2016 6:45:21 AM

When marketing skills meet sales skills, you get what is popularly known as social selling. LinkedIn is a great social selling platform for marketers, and we give you 3 exclusive LinkedIn marketing tips (with real-life examples) to increase your sales in Singapore.

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Topics: Sales Lead Gen, Social Media Marketing, LinkedIn Marketing, LinkedIn

11 Inspiring Marketing Quotes You Need To Share Today

Posted by Anupama Hegde on Jul 15, 2016 2:28:12 AM

As a marketer, have you ever been in search of inspiration for your upcoming campaign or project?

At Happy Marketer, we’re constantly inspired by fellow digital marketers in Singapore and around the world.

That’s why we’ve compiled this list of 11 inspiring quotes from successful marketers at Unilever, IBM and other leading organisations.

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Topics: Social Media Marketing, SEO, Design, Marketing Quotes, Marketing Experts

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