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Happy Marketer Blog

Social Listening Best Practices in Asia Pacific (A Sneak Peek)

Posted by Anupama Hegde on Jun 10, 2016 1:45:25 AM

Did you know that 74% of Singaporeans use social media regularly (Source: Hashmeta)? With most of your customers on social media, there's a wealth of customer data for you to analyze. Social listening will help you do that, to provide the best possible customer experience every time. 

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Topics: Social Media Marketing, Social listening, marketing research

And the Award for Digital Agency of the Year Goes To...

Posted by Anupama Hegde on May 26, 2016 6:32:04 AM

We're so honored that Happy Marketer achieved a triple victory at the Marketing Magazine Agency of the Year Awards 2016!

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Topics: Social Media Marketing, Digital Marketing, search advertising, awards

Re-branding Islam Through Digital Marketing

Posted by Prantik Mazumdar on May 23, 2016 5:16:15 AM

Digital marketing can do more than just promote products. It can help re-brand religions to foster social harmony. 

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Topics: Social Media Marketing, Digital Marketing, branding

Social Media Marketing Case Study: How NUS Computing’s Facebook Video Went Viral

Posted by Anupama Hegde on May 12, 2016 4:08:19 AM
The National University of Singapore (NUS) is ranked among the best education institutions in the world. But what happens when a global university wants to increase brand awareness levels for a particular school? That’s where social media marketing comes in. We united a diverse group of students, staff and alumni through a heartwarming video on social media, all the while growing reach and engagement levels.
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Topics: Social Media Marketing, education, viral marketing

Digital Heroes: Priscilla Tan, Ex-Spotify, Singtel and Yahoo Social Media Marketing Guru

Posted by Joe Escobedo on May 12, 2016 2:27:23 AM

About our Digital Hero

Priscilla “The Social Media Scholar” Tan

Priscilla is a true social media superhero, having honed her social media marketing and corporate communications superpowers over 16 years!

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Topics: Social Media Marketing, Digital Marketing, Corporate Communications

Braving the Facebook Live Storm - The Community Manager’s Dilemma

Posted by Anshul Sinha on Apr 26, 2016 10:48:23 AM

Mark Zuckerberg recently announced the expansion of Facebook Live, a feature that was limited to celebrity profiles with verified pages, to all profiles around the world.

This means that any individual can stream a real-time video for his friends and followers to view. Once implemented, Facebook will become the host of a variety of real-time content, thereby allowing each user to become a content creator within his own spheres.

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Topics: Social Media Marketing, Digital Marketing, Facebook Marketing, Community Management

Facebook's F8 Conference - Your Ultimate Guide to the Updates That Matter

Posted by Prantik Mazumdar on Apr 19, 2016 4:42:53 AM
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Topics: Social Media Marketing, Digital Marketing, facebook

All You Need To Know about Facebook Co-branded Sponsored Content

Posted by Srishti Gairola on Apr 15, 2016 7:39:49 AM
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Topics: Social Media Marketing, content marketing, facebook

The Changing Chat Interface: Facebook Messenger Links, Messenger Codes and Chatbots

Posted by Sanhita Mukherjee on Apr 15, 2016 7:37:10 AM
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Topics: Social Media Marketing, customer experience, facebook

Facebook Changed Its 20% Text Rule. Should You Celebrate?

Posted by Sumanth Raj on Apr 15, 2016 7:01:04 AM
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Topics: Social Media Marketing, content marketing, facebook

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