Successful digital transformation seems elusive. According to a study by Mckinsey, it was found that less than one-third of organisational transformations succeed at improving a company’s performance and sustaining those gains, and the success rate of digital transformations is even lower.
When consumers chat about advertising in general, it’s only natural they relate the term to television commercials, video campaigns, social media posts, or billboards on the streets and in the malls. What is the one thing common between them? They are visual marketing activities that we as marketers bombard consumers with and as consumers, they are exposed to a minimum of 4,000 visual advertising messages every day. And so it’s impossible they remember every advertisement they have seen throughout the day making it a fierce competition for the sense of sight.
If only Google could answer analytical questions - maybe soon!
Since Google can’t answer the question in the title directly, let me share my thoughts.
New projects call for great plannings that are aimed to achieve client success. As things vary from client to client, not every time would project managers foresee critical situations or factors that could potentially add up to one. And sometimes, these situations can lead to the most stressful and undesired outcome, i.e. project failure. But in this fast-paced digital world, do project managers have enough time to brood over failures?
Little over a month back, we talked about the next frontier of digital transformation in the banking industry as banks gear up to tackle competition from Fintechs - one that would be fueled by new digital business models, agile processes, data-driven culture and design thinking.
I believe we have seen the worst amount of online negativity for the past few weeks ever since James Charles and Tati Westbrook’s beef occurred. Well, if you do not know what went down in the online beauty guru community, here’s the gist of it.
Today, nearly everyone has an online profile. If you are not online, you might as well not exist. In a time and age when babies (#babiesofinstagram) and even pets (#petsofnstagram, #dogsofinstagram) have online profiles, it is no wonder that world leaders and election nominees have online profiles too. It has increasingly become important for our world leaders to have a presence online, share their views and opinions and interact with citizens. When a huge chunk of their vote bank is coming from online, why ignore the platform at all? In continuation of the #HappyHourLive in April, continue on to finding some stats on how advertising spends on digital are all set to grow exponentially and reading my thoughts on how citizens and candidates can use digital/social media to their benefit.
There is no doubt about the fact that shopping is one of Singapore’s favourite national pastimes. From neighbourhood malls to mega malls and luxury malls - there is an abundance of malls all over the country. However, retailers are concerned about the decreasing footfall as cookie-cutter malls keep sprouting and online shopping is gaining dominance.
Over 2.5 billion people across the world (that is one-third of the world’s population) use some messaging app or the other. It would be a sin to waste such an opportunity by not leveraging chatbots. In my previous blog, I discussed how chatbots automate redundant jobs and activities that save cost and time whilst ensuring the customer experience is not affected.
Whether you adopt them or not, they are here to stay. It is very likely that 50% of us have spoken to a bot by now, maybe even without realising it. It is also possible that in the near future you would have had more conversations with a chatbot than you would have with your significant other and it will also be seamless in the days to come.