“Be There, Be Useful, and Be Responsible.
Did you know that there are more than 25 million companies worldwide are already using Instagram for business? Why of course they are because it has been reported that around 200 million fans visit at least one business profile per day!
As we know, consumer journeys are no longer a linear process; they have become a far more complicated process that consists of multiple channels and touch points emerging through.
With user behaviour continually changing, consumers are becoming more demanding and hungry to learn things.
Google is diving into various industries by solving their problems through machine learning. Now machine learning is not limited to a few industries, but instead is breaking through numerous industries.
Did you ever think that swiping on dating apps could teach you some tips and tricks on how to market your business? They seem like two very different things, things that have no relation at all. That’s where you’re wrong. Thanks to technology, the landscape of dating has transformed quite a bit just like traditional marketing has evolved and digitised.
While the USA is still the largest economy in the world, China is hot on its tail thanks to the astonishing growth it has experienced over the last few decades. Even with the cooling measures that the authorities have taken, the economy is projected to grow by 6.3% in 2019 as compared to the USA's 2.5%.
Google Next 19 ended a month ago and I still remember the event like it was yesterday. It was my first time attending a Google conference right at the state, California, where Google began its journey. The conference’s atmosphere was filled with eagerness and excitement as to what Google has in store for everyone in Google Cloud this year.
It was recently found that consumers in Singapore thought that beauty-related ads are the most misleading, and if you’ve ever seen advertising claims like “dermatologist-recommended”, “clinically proven” or “award-winning”, perhaps you have wondered for yourself their truth and subjectivity.
If you’re a communications professional in India, chances are you know what a typical Kerala Tourism ad campaign looks like. Supremely crafted, with raw natural beauty captured in breathtaking panoramas or striking close-ups. Usually celebrated for their sheer artistry and sometimes mocked for completely overlooking the authentic flavour of Kerala. But when #HumanbyNature, Kerala Tourism’s first global ad film in 9 years, was released barely a year after the floods that brought the state to its knees and its people standing shoulder to shoulder with each other, something was different.
The modern banknote was formalized in the 17th century. Paper currency, however, dates as far back as the 7th century.
Modern banking came into existence in the late 16th century.
Cut to a couple of centuries later -
Commercialized Internet happened to us in the 1990s.
Digital Transformation became a buzzword probably in 2017.
So what really happens when a centuries-old established world order meets a new paradigm shift in human behaviour, just shy of two decades old?
The creation of chatbots has not just begun in the last decade or so. Yes, that’s when they have started gaining mainstream popularity. But the first invention, ELIZA, a computer program developed at MIT Artificial Intelligence Laboratory in the mid-1960s, was designed to simulate conversations with humans.