Happy Marketer Blog

How The Lost Art Of Storytelling Can Rescue Today's Tech-In-Shining-Armour?

Posted by Srotoswini Roy on Feb 18, 2020 9:52:28 AM

Earlier this month I was in Dubai workshopping with 30 seasoned bankers from Africa and the Middle East – CEOs, CMOs, Product owners, Digital Banking experts, Marketers, Analytics teams, Legal & Compliance teams, Process & Operations teams. All of them in one room for 2 days to learn how their latest Personalization & Attribution Tech acquisition will be implemented and how that will help them achieve their business objectives.

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Topics: storytelling, solution, maturity levels, tech implementation

Gen Z: Life Behind The Scenes

Posted by Joelyn Goh on Dec 24, 2019 9:32:00 AM

As glamorous as it may seem, the team behind the cameras including the profile has it a lot different. 

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Topics: gen z, shoot, documentary

Behind Every Successful Digital Marketing Campaign, There's a…Website Revamp

Posted by Rittika Das on Dec 18, 2019 9:39:00 AM

Are you planning to launch a digital marketing campaign, perhaps to drive awareness about your services or to generate sign-ups for a new offer on your website? If your answer to the question is yes, then do you think that your website is ready to support the campaign?

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Topics: Digital Marketing, digital campaign, website

Insights From Happy Marketer’s Transformation 2020 Event

Posted by Lydia Yeo on Dec 10, 2019 9:45:00 AM

Successful digital transformation seems elusive. According to a study by Mckinsey, it was found that less than one-third of organisational transformations succeed at improving a company’s performance and sustaining those gains, and the success rate of digital transformations is even lower.  

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Topics: marketing strategy, digital transformation, data driven marketing

How Brands Like Starbucks, Apple & Johnnie Walker Give You A Multi-Sensory Experience?

Posted by Neelam Patel on Sep 9, 2019 1:28:31 PM

When consumers chat about advertising in general, it’s only natural they relate the term to television commercials, video campaigns, social media posts, or billboards on the streets and in the malls. What is the one thing common between them? They are visual marketing activities that we as marketers bombard consumers with and as consumers, they are exposed to a minimum of 4,000 visual advertising messages every day. And so it’s impossible they remember every advertisement they have seen throughout the day making it a fierce competition for the sense of sight

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Topics: experiential marketing, consumer experience, sensory marketing

Ok Google, Do I Really Need To Be Ready For Voice Search?

Posted by Hima Bindu on Aug 26, 2019 11:39:52 AM

If only Google could answer analytical questions - maybe soon!

Since Google can’t answer the question in the title directly, let me share my thoughts.

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Topics: google, voice search

14 Project Management Lessons Learnt from an Unsuccessful Project

Posted by Rittika Das on Aug 16, 2019 10:00:26 AM

New projects call for great plannings that are aimed to achieve client success. As things vary from client to client, not every time would project managers foresee critical situations or factors that could potentially add up to one. And sometimes, these situations can lead to the most stressful and undesired outcome, i.e. project failure. But in this fast-paced digital world, do project managers have enough time to brood over failures?

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Topics: project management, lessons, strategy

Demystifying Digital Banks in Singapore

Posted by Srotoswini Roy on Jul 9, 2019 6:42:20 PM

Little over a month back, we talked about the next frontier of digital transformation in the banking industry as banks gear up to tackle competition from Fintechs - one that would be fueled by new digital business models, agile processes, data-driven culture and design thinking.

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Topics: digital transformation, banks, digital

Adding A Dash of Online Positivity through #SPREADHAPPINESS

Posted by Nicole Choo on Jul 1, 2019 10:40:55 AM

I believe we have seen the worst amount of online negativity for the past few weeks ever since James Charles and Tati Westbrook’s beef occurred. Well, if you do not know what went down in the online beauty guru community, here’s the gist of it. 

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Topics: instagram, Social Media, online positivity

Citizen or Politician - Why Being Online is so Important This Election Season?

Posted by Hima Bindu on Jun 26, 2019 10:53:57 AM

Today, nearly everyone has an online profile. If you are not online, you might as well not exist. In a time and age when babies (#babiesofinstagram) and even pets (#petsofnstagram, #dogsofinstagram) have online profiles, it is no wonder that world leaders and election nominees have online profiles too. It has increasingly become important for our world leaders to have a presence online, share their views and opinions and interact with citizens. When a huge chunk of their vote bank is coming from online, why ignore the platform at all? In continuation of the #HappyHourLive in April, continue on to finding some stats on how advertising spends on digital are all set to grow exponentially and reading my thoughts on how citizens and candidates can use digital/social media to their benefit.

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Topics: election, online media

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