Marketing has never been easy. However, with the rise of social media, balancing the limited attention span and the overload of information and advertisement makes it even harder. Brands and products must be able to connect within seconds in order to convey a message to the consumer. To counteract this situation, there has been a development in recent years to use the ancient art of storytelling to regain consumer attention
Digital Storytelling is a way to appeal to an audience, to create emotions and to generate interest and this can be achieved by humanising a brand with the help of a good story. On social media platforms, this helps the companies create a two-way communication channel. The idea remains simple - for companies to upload useful, share-able and interesting content to the internet and for consumers to have the possibility to respond, interact and add their content to the company’s, thus being part of the story creation process.
If you are looking at incorporating Digital Story-Telling into your Social Media stories, here are 8 great ways to start.