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Happy Marketer Blog

Anagha Krishnakumar

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Do Brands Really Need A 'Woke' Up Call?

Posted by Anagha Krishnakumar on Apr 24, 2019 5:14:24 PM

When I first saw Gillette's “We Believe” ad, I was quite sceptical. How is that a brand known for its razor-sharp machoness suddenly take a stand against toxic masculinity, bullying and sexual harassment? By engaging with the #MeToo movement, the company’s new advertising campaign plays on its 30-year tagline “The best a man can get”, replacing it with “The best men can be”.

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Topics: marketing strategy, brand purpose, woke marketing

Cut Through All The Noise: 3 Ways To Win The Moments That Matter

Posted by Anagha Krishnakumar on Apr 3, 2019 4:34:47 PM

As the brand-new year began, I was planning on enrolling myself in a gym and switching to a healthier lifestyle. Of course, living in a metro city like Bangalore, I was spoilt for choices. But before making my decision, I still had a number of unanswered questions: Does the gym have any offers for newcomers? What kind of services do they offer? What are the timings like? How close it was to my house? And how are the trainers in the gym?

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Topics: consumer journey, micromoments, brand loyalty

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