Happy Marketer Blog

Joel Go

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Newsjacking: Social Do’s and Don’ts

Posted by Joel Go on Apr 19, 2019 9:35:00 AM

Newsjacking is all about taking a trending topic and referencing it in your copy or creative. This turns popular news into a method for increasing your brand’s reach and engagement.

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Topics: Social Media Marketing, viral marketing, Social Media, newsjacking

Community Building, BIT by BIT

Posted by Joel Go on Feb 8, 2019 11:08:42 AM

Social media is an intrinsic part of our lives. Having been around for more than 10 years, there are concretely established measures of success for social media. Both clients and marketers swear by reach, followers, engagement, virality and all those popular buzzwords.

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Topics: Social Media, community building, brand message, brand advocates

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