There is no doubt about the fact that shopping is one of Singapore’s favourite national pastimes. From neighbourhood malls to mega malls and luxury malls - there is an abundance of malls all over the country. However, retailers are concerned about the decreasing footfall as cookie-cutter malls keep sprouting and online shopping is gaining dominance.
It was recently found that consumers in Singapore thought that beauty-related ads are the most misleading, and if you’ve ever seen advertising claims like “dermatologist-recommended”, “clinically proven” or “award-winning”, perhaps you have wondered for yourself their truth and subjectivity.
With so many retail businesses out there and numerous online platforms for them to sell their products on, how does one stand out from the saturated market? In this blog post, I will focus on how some home businesses and small businesses have creatively used Facebook Live videos for sales.
You’ve booked your air tickets for that long-awaited holiday and you’re buzzing with excitement already. Now, it’s time for you to decide on your lodging. What are some of the factors that you look out for? Cleanliness? Good customer service? Proximity to local amenities? You can probably find most of this information on the accommodation’s website, but I, for one, do not book my hotel room until I have scrolled through a few well-trusted review sites like TripAdvisor. It is through reading about people’s experiences that I’ll know what to expect, and it also lends more credibility to the hotel’s claims on their own website.
Your online reputation can make or break your business. According to Marketing Land, 86% of people are influenced to change their decisions based on negative reviews online while 90% shared that positive reviews online has led them to purchase from a certain brand.
It’s a crazy world we live in today with disruptive technologies, wars, rumors of wars, populism, and tribalism. With the advent of technology and development, some may say our lives have become better with the increased convenience and cozy standard of living that we enjoy - but does that mean that our grandparents led “worse” lives because they did not have television or video games?