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Happy Marketer Blog

Neelam Patel

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Successful Dating Lessons You Can Apply to Winning Customers

Posted by Neelam Patel on Jun 3, 2019 9:53:40 AM

Did you ever think that swiping on dating apps could teach you some tips and tricks on how to market your business? They seem like two very different things, things that have no relation at all. That’s where you’re wrong. Thanks to technology, the landscape of dating has transformed quite a bit just like traditional marketing has evolved and digitised.

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Topics: Digital Marketing, customer relationship management, online marketing, personalised communication

Personalise Your Customers Experience With Chatbots & Emails

Posted by Neelam Patel on May 15, 2019 4:35:25 PM

The creation of chatbots has not just begun in the last decade or so. Yes, that’s when they have started gaining mainstream popularity. But the first invention, ELIZA, a computer program developed at MIT Artificial Intelligence Laboratory in the mid-1960s, was designed to simulate conversations with humans.

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Topics: customer experience, email marketing, chatbots

Looking Back: 10 Months of #HMX

Posted by Neelam Patel on Apr 5, 2019 11:31:24 AM

2009 - The year that 2 very talented people, Rachit Dayal, and David Liem started operations of a data-driven marketing agency, Happy Marketer, with just one headquarter office in Singapore. Yes, this was the same year when one of the famous ride-hailing apps, Uber, and the most commonly used messenger, WhatsApp was also launched.

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Topics: happy marketer, hmx, celebrations

Augmented Reality Is More Than Just For The Gaming World

Posted by Neelam Patel on Jan 28, 2019 10:32:57 AM

With the various technological initiatives widely being used, it is changing the way we do things. Brands are adopting technology for their business operations to engage with their customers to provide exhilarating experiences to keep the customers wanting more.

One such type is the Augmented Reality (AR) technology. Usually when we think of AR, we relate it with the gaming world. The hyped-up Pokemon Go AR app, one that has combined the gaming world with the real one, has proven the point even more. But what people are not aware of is that AR can prove to be extremely useful in various industries - one of them being the Fashion industry.

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Topics: digital technology, augmented reality, fashion, brands, consumer experience

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