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Happy Marketer Blog

Rittika Das

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14 Project Management Lessons Learnt from an Unsuccessful Project

Posted by Rittika Das on Aug 16, 2019 10:00:26 AM

New projects call for great plannings that are aimed to achieve client success. As things vary from client to client, not every time would project managers foresee critical situations or factors that could potentially add up to one. And sometimes, these situations can lead to the most stressful and undesired outcome, i.e. project failure. But in this fast-paced digital world, do project managers have enough time to brood over failures?

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Topics: project management, lessons, strategy

3 Tricks to Manage Tricky Client Scenarios!

Posted by Rittika Das on Apr 26, 2019 10:33:00 AM

At Happy Marketer, as much as we advocate brands to adopt a “Customer-first” strategy, we practise a “Client-first” approach too, when it comes to managing our client accounts. By putting clients at the core of our business model, we provide services keeping their objectives and interests at the forefront, which eventually helps to foster happy and healthy working relationships. But does this approach always ensure things to be hunky-dory on the client side?

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Topics: digital consultant, client product, people management, client first

A Strategic Framework To Succeed As A Digital Consultant

Posted by Rittika Das on Dec 14, 2018 10:56:16 AM

Did you recently become a digital consultant? Or have you been in this job role for a while now? Regardless, the challenges faced are more or less the same. And when I say challenges, I don’t mean just one or two but six different buckets of challenges that I have identified over the last six months from my day to day work. 

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Topics: digital consultant, client product, tracking and reporting, finance operations, time management, challenges, people management, campaign management

Small Businesses Scaling Up In Manila With WhatsApp Business

Posted by Rittika Das on Sep 25, 2018 1:45:29 PM

Unless you are in a country where WhatsApp is banned, you will rarely find someone who isn’t using the app for their day-to-day communication. Whether it’s a quick message to be sent to your mother or a meeting location to be shared with your colleague, WhatsApp is your go to app on the phone.

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Topics: Digital Marketing, case study, online marketing, marketing strategy, b2c companies, whatsapp marketing, whatsapp business

How FMCG Brands can Leverage D2C Business Model

Posted by Rittika Das on Jul 18, 2018 10:46:13 PM

Countless small businesses have thrived for years on direct customer access paving the way to the Direct to Consumer (D2C) model. My childhood memories would be incomplete without the fresh smell of clarified butter (“ghee”) delivered at our doorstep every month by “jethu”, a middle aged man whose name is lost in time. This ghee was made by his wife in her dainty kitchen and he delivered in around his home to customers he acquired purely by word of mouth. Who would have known that decades later small businesses like his could use digital media to directly reach out and engage with customers across the world with a single click?

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Topics: digital investment, Digital Strategy, case study, online marketing, Ecommerce, FMCG, marketing strategy, d2c, DTC, D2C Business Model, direct to consumer

Digital Marketing Strategies for Local FMCG Brands in Asia

Posted by Rittika Das on Jun 13, 2018 11:27:05 PM

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.

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Topics: Digital Marketing, google search, search advertising, Facebook Marketing, Social Media, Digital Strategy, case study, online marketing, Ecommerce, FMCG, marketing strategy

Should local FMCG brands in Asia invest in Digital?

Posted by Rittika Das on Mar 22, 2018 12:16:54 PM

It’s been close to a month now since I moved to the Philippines.

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Topics: Digital Marketing, online marketing, FMCG, APAC

How to Set Your Goals in 2018 and Make them Happen

Posted by Rittika Das on Feb 7, 2018 2:32:34 PM

Like every other morning, this morning as well I groped for my phone with blurry eyes for a few seconds, found it under my pillow (as usual) and tapped on the Instagram icon.

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Topics: Productivity, Knowledge, goals, goal setting, smart goals

New Product Development and Branding — Case Study on Bus Uncle

Posted by Rittika Das on Jan 10, 2018 2:43:36 PM

Bus Uncle has been called “Singapore's favourite travel companion” on several occasions and has won a number of accolades since its inception in October 2016.

Wondering what Bus Uncle is?

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Topics: Startups, case studies, branding, product development, artificial intelligence

5 Lessons I Learnt From My First International Business Trip

Posted by Rittika Das on Mar 3, 2017 2:08:03 PM
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Topics: Digital Marketing, Content, Uncategorized

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