While the USA is still the largest economy in the world, China is hot on its tail thanks to the astonishing growth it has experienced over the last few decades. Even with the cooling measures that the authorities have taken, the economy is projected to grow by 6.3% in 2019 as compared to the USA's 2.5%.
In marketing strategy, first-mover advantage, also commonly referred to as technological leadership is the advantage gained by the initial significant occupant of a market segment.
With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.
Marketers simply love their buzzwords and often, it seems that the hype around these concepts are created by the marketers simply just to impress the management.
Being "Mobile-First" is one of the most popular buzzwords in the digital marketing circles at the moment but is it just another hype or does it have actual impact for your business?
As marketers, one of the oldest debates that we encounter discuss whether marketing is an “art” or a “science”. The honest answer is that marketing is an art, based entirely on scientific principles!