The HubSpot User Group Meetup (HUGs) finally took place at The Working Capitol in Singapore yesterday. We were so excited to host this event with HubSpot, with whom we have a silver-tier agency partnership.

As firm believers in the power of inbound marketing (we practice what we preach!), we were determined to share inbound insights and exclusive marketing automation tips with fellow marketers in Singapore.

And that was the driving force behind HUGs - to share secrets for nurturing leads with less effort. Isn't that a digital marketer's dream?

The topic for the evening? How to heat things up: Engaging cold subscribers.

First up, an introduction to inbound marketing by Jeetu Mahtani (Managing Director, HubSpot International) and Rachit Dayal (Founder and Managing Partner, Happy Marketer).

Then it was time for a presentation on re-engaging cold leads by our very own Prantik Mazumdar (Manging Partner, Happy Marketer). Email marketing dos and don'ts, the inbound funnel, real-life case studies - he covered it all!

Finally, we had a panel discussion with key players at both HubSpot and Happy Marketer, chaired by Prantik. People had a lot of questions and interesting discussion points. After all, who doesn't want to turn their cold leads warm?

With the much-awaited HubSpot User Group meet-up over, all that's left was the after party!