The creation of chatbots has not just begun in the last decade or so. Yes, that’s when they have started gaining mainstream popularity. But the first invention, ELIZA, a computer program developed at MIT Artificial Intelligence Laboratory in the mid-1960s, was designed to simulate conversations with humans.
At Happy Marketer, as much as we advocate brands to adopt a “Customer-first” strategy, we practise a “Client-first” approach too, when it comes to managing our client accounts. By putting clients at the core of our business model, we provide services keeping their objectives and interests at the forefront, which eventually helps to foster happy and healthy working relationships. But does this approach always ensure things to be hunky-dory on the client side?
When I first saw Gillette's “We Believe” ad, I was quite sceptical. How is that a brand known for its razor-sharp machoness suddenly take a stand against toxic masculinity, bullying and sexual harassment? By engaging with the #MeToo movement, the company’s new advertising campaign plays on its 30-year tagline “The best a man can get”, replacing it with “The best men can be”.
To win every game, you need a solid game plan! This very much applies to Insta Story as well. In my last blog, we had discussed how Insta Story is a game changer in social media marketing in 2018 and 2019, so now you know the goodies, but how is your brand going to use them strategically?
Newsjacking is all about taking a trending topic and referencing it in your copy or creative. This turns popular news into a method for increasing your brand’s reach and engagement.
With so many retail businesses out there and numerous online platforms for them to sell their products on, how does one stand out from the saturated market? In this blog post, I will focus on how some home businesses and small businesses have creatively used Facebook Live videos for sales.
For almost 4 years at Happy Marketer, I have never been successful in initiating a wellness challenge amongst the #HappyTribe. The only wellness-related activity that we had accomplished together as a company was when 5 of us ran a sundown marathon 3 years ago.
A logo is not simply a name, an icon or a visual signature on billboards, they are everywhere. They are on your clothes, instant noodles you eat, and so on. Wherever you go, you will find yourself amongst dozens of brand icons whether you carry them on yourself or pass by them.
“People are literally, physically interacting with those symbols in a way that they never did,” says Michael Bierut, the partner in the prominent design firm Pentagram.
This is exactly why it is so important to understand logos.
“Is he a PUBG enthusiast?” asked Narendra Modi, the Indian Prime Minister to one of the mothers who had asked for his counsel on her son’s addiction to online gaming.
Topics: online gaming
2009 - The year that 2 very talented people, Rachit Dayal, and David Liem started operations of a data-driven marketing agency, Happy Marketer, with just one headquarter office in Singapore. Yes, this was the same year when one of the famous ride-hailing apps, Uber, and the most commonly used messenger, WhatsApp was also launched.