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Happy Marketer Blog

Personalise Your Customers Experience With Chatbots & Emails

Posted by Neelam Patel on May 15, 2019 4:35:25 PM

The creation of chatbots has not just begun in the last decade or so. Yes, that’s when they have started gaining mainstream popularity. But the first invention, ELIZA, a computer program developed at MIT Artificial Intelligence Laboratory in the mid-1960s, was designed to simulate conversations with humans.

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Topics: customer experience, email marketing, chatbots

3 Tricks to Manage Tricky Client Scenarios!

Posted by Rittika Das on Apr 26, 2019 10:33:00 AM

At Happy Marketer, as much as we advocate brands to adopt a “Customer-first” strategy, we practise a “Client-first” approach too, when it comes to managing our client accounts. By putting clients at the core of our business model, we provide services keeping their objectives and interests at the forefront, which eventually helps to foster happy and healthy working relationships. But does this approach always ensure things to be hunky-dory on the client side?

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Topics: digital consultant, client product, people management, client first

Do Brands Really Need A 'Woke' Up Call?

Posted by Anagha Krishnakumar on Apr 24, 2019 5:14:24 PM

When I first saw Gillette's “We Believe” ad, I was quite sceptical. How is that a brand known for its razor-sharp machoness suddenly take a stand against toxic masculinity, bullying and sexual harassment? By engaging with the #MeToo movement, the company’s new advertising campaign plays on its 30-year tagline “The best a man can get”, replacing it with “The best men can be”.

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Topics: marketing strategy, brand purpose, woke marketing

Now That You Are On Insta Stories, Let's Make The Most of It!

Posted by Nicole Choo on Apr 22, 2019 11:06:00 AM

To win every game, you need a solid game plan! This very much applies to Insta Story as well. In my last blog, we had discussed how Insta Story is a game changer in social media marketing in 2018 and 2019, so now you know the goodies, but how is your brand going to use them strategically?

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Topics: instagram, marketing, insta stories

Newsjacking: Social Do’s and Don’ts

Posted by Joel Go on Apr 19, 2019 9:35:00 AM

Newsjacking is all about taking a trending topic and referencing it in your copy or creative. This turns popular news into a method for increasing your brand’s reach and engagement.

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Topics: Social Media Marketing, viral marketing, Social Media, newsjacking

Facebook Live: How "S-hook Lady" and other small businesses are doing it right?

Posted by Lydia Yeo on Apr 17, 2019 3:07:38 PM

With so many retail businesses out there and numerous online platforms for them to sell their products on, how does one stand out from the saturated market? In this blog post, I will focus on how some home businesses and small businesses have creatively used Facebook Live videos for sales.

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Topics: facebook, Facebook Marketing, marketing

How the #HappyTribe Aims to Clock 20 Million Steps as a Unit & Contribute to Children's Education?

Posted by Mela Anwar on Apr 16, 2019 9:16:31 AM

For almost 4 years at Happy Marketer, I have never been successful in initiating a wellness challenge amongst the #HappyTribe. The only wellness-related activity that we had accomplished together as a company was when 5 of us ran a sundown marathon 3 years ago.

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Topics: hmx, eco-friendly, healthy

Logos: The Bold & The Beautiful

Posted by Roxanne Heldt on Apr 11, 2019 9:24:22 AM

A logo is not simply a name, an icon or a visual signature on billboards, they are everywhere.  They are on your clothes, instant noodles you eat, and so on. Wherever you go, you will find yourself amongst dozens of brand icons whether you carry them on yourself or pass by them.

People are literally, physically interacting with those symbols in a way that they never did,” says Michael Bierut, the partner in the prominent design firm Pentagram.

This is exactly why it is so important to understand logos.

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Topics: branding, logos

The PUBG Wildfire - Is India Ready For Some Chicken Dinner?

Posted by Himanjan Borah on Apr 8, 2019 10:16:07 AM

“Is he a PUBG enthusiast?” asked Narendra Modi, the Indian Prime Minister to one of the mothers who had asked for his counsel on her son’s addiction to online gaming.

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Topics: online gaming

Looking Back: 10 Months of #HMX

Posted by Neelam Patel on Apr 5, 2019 11:31:24 AM

2009 - The year that 2 very talented people, Rachit Dayal, and David Liem started operations of a data-driven marketing agency, Happy Marketer, with just one headquarter office in Singapore. Yes, this was the same year when one of the famous ride-hailing apps, Uber, and the most commonly used messenger, WhatsApp was also launched.

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Topics: happy marketer, hmx, celebrations

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