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Happy Marketer Blog

What's NEXT on Google Cloud 4 Marketing (C4M)?

Posted by Tricia Lim on May 29, 2019 11:23:06 AM

 

Google Next 19 ended a month ago and I still remember the event like it was yesterday. It was my first time attending a Google conference right at the state, California, where Google began its journey. The conference’s atmosphere was filled with eagerness and excitement as to what Google has in store for everyone in Google Cloud this year.

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Topics: Analytics, google next, google cloud

Should You Follow the "Trend" of Female Empowerment Marketing?

Posted by Lydia Yeo on May 28, 2019 10:31:29 AM

It was recently found that consumers in Singapore thought that beauty-related ads are the most misleading, and if you’ve ever seen advertising claims like “dermatologist-recommended”, “clinically proven” or “award-winning”, perhaps you have wondered for yourself their truth and subjectivity.

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Topics: advertising, marketing messages, marketing

From Locales to Locals: How Tourism Marketing Must Shift Focus to the People Behind the Destination

Posted by Celia Vincent on May 22, 2019 11:00:09 AM

If you’re a communications professional in India, chances are you know what a typical Kerala Tourism ad campaign looks like. Supremely crafted, with raw natural beauty captured in breathtaking panoramas or striking close-ups. Usually celebrated for their sheer artistry and sometimes mocked for completely overlooking the authentic flavour of Kerala. But when #HumanbyNature, Kerala Tourism’s first global ad film in 9 years, was released barely a year after the floods that brought the state to its knees and its people standing shoulder to shoulder with each other, something was different.

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Topics: tourism marketing, countries, destination marketing

Banks Need To Befriend The New Sheriff In Town!

Posted by Srotoswini Roy on May 21, 2019 5:22:49 PM

The modern banknote was formalized in the 17th century. Paper currency, however, dates as far back as the 7th century.

Modern banking came into existence in the late 16th century.

Cut to a couple of centuries later -

Commercialized Internet happened to us in the 1990s.

Digital Transformation became a buzzword probably in 2017.

So what really happens when a centuries-old established world order meets a new paradigm shift in human behaviour, just shy of two decades old?

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Topics: digital transformation, fintechs, banks

Personalise Your Customers Experience With Chatbots & Emails

Posted by Neelam Patel on May 15, 2019 4:35:25 PM

The creation of chatbots has not just begun in the last decade or so. Yes, that’s when they have started gaining mainstream popularity. But the first invention, ELIZA, a computer program developed at MIT Artificial Intelligence Laboratory in the mid-1960s, was designed to simulate conversations with humans.

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Topics: customer experience, email marketing, chatbots

3 Tricks to Manage Tricky Client Scenarios!

Posted by Rittika Das on Apr 26, 2019 10:33:00 AM

At Happy Marketer, as much as we advocate brands to adopt a “Customer-first” strategy, we practise a “Client-first” approach too, when it comes to managing our client accounts. By putting clients at the core of our business model, we provide services keeping their objectives and interests at the forefront, which eventually helps to foster happy and healthy working relationships. But does this approach always ensure things to be hunky-dory on the client side?

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Topics: digital consultant, client product, people management, client first

Do Brands Really Need A 'Woke' Up Call?

Posted by Anagha Krishnakumar on Apr 24, 2019 5:14:24 PM

When I first saw Gillette's “We Believe” ad, I was quite sceptical. How is that a brand known for its razor-sharp machoness suddenly take a stand against toxic masculinity, bullying and sexual harassment? By engaging with the #MeToo movement, the company’s new advertising campaign plays on its 30-year tagline “The best a man can get”, replacing it with “The best men can be”.

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Topics: marketing strategy, brand purpose, woke marketing

Now That You Are On Insta Stories, Let's Make The Most of It!

Posted by Nicole Choo on Apr 22, 2019 11:06:00 AM

To win every game, you need a solid game plan! This very much applies to Insta Story as well. In my last blog, we had discussed how Insta Story is a game changer in social media marketing in 2018 and 2019, so now you know the goodies, but how is your brand going to use them strategically?

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Topics: instagram, marketing, insta stories

Newsjacking: Social Do’s and Don’ts

Posted by Joel Go on Apr 19, 2019 9:35:00 AM

Newsjacking is all about taking a trending topic and referencing it in your copy or creative. This turns popular news into a method for increasing your brand’s reach and engagement.

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Topics: Social Media Marketing, viral marketing, Social Media, newsjacking

Facebook Live: How "S-hook Lady" and other small businesses are doing it right?

Posted by Lydia Yeo on Apr 17, 2019 3:07:38 PM

With so many retail businesses out there and numerous online platforms for them to sell their products on, how does one stand out from the saturated market? In this blog post, I will focus on how some home businesses and small businesses have creatively used Facebook Live videos for sales.

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Topics: facebook, Facebook Marketing, marketing

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