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Happy Marketer Blog

What's NEXT on Google Cloud 4 Marketing (C4M)?

Posted by Tricia Lim on May 29, 2019 11:23:06 AM

 

Google Next 19 ended a month ago and I still remember the event like it was yesterday. It was my first time attending a Google conference right at the state, California, where Google began its journey. The conference’s atmosphere was filled with eagerness and excitement as to what Google has in store for everyone in Google Cloud this year.

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Topics: Analytics, google next, google cloud

3 Digital Marketing Strategies for the Hospitality Industry

Posted by Rittika Das on Oct 5, 2016 3:00:27 PM

Any hotelier will agree that simple promotions are no longer sufficient to increase occupancy rates.

Why the sudden change?

Well, it’s not sudden. We’ve been seeing a major shift in the digital marketing strategies used by the hospitality industry in Asia for quite some time now. These strategies have one thing in common: they all place the customer at the forefront.

Why the focus on customer-centric strategies?

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Topics: Analytics, marketing automation, programmatic buying

Finding Love with Digital Marketing in 2016

Posted by Joe Escobedo on Dec 29, 2015 11:31:37 AM

Finding the ‘right one’ can be tough. We know.

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Topics: Social Media Marketing, Digital Marketing, Paid Advertising, 2016, Analytics, Google Analytics

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