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Happy Marketer Blog

Chatbots: How Should Brands Leverage Them?

Posted by Hima Bindu on Jun 17, 2019 2:40:46 PM

Over 2.5 billion people across the world (that is one-third of the world’s population) use some messaging app or the other. It would be a sin to waste such an opportunity by not leveraging chatbots. In my previous blog, I discussed how chatbots automate redundant jobs and activities that save cost and time whilst ensuring the customer experience is not affected.

Whether you adopt them or not, they are here to stay. It is very likely that 50% of us have spoken to a bot by now, maybe even without realising it. It is also possible that in the near future you would have had more conversations with a chatbot than you would have with your significant other and it will also be seamless in the days to come.

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Topics: artificial intelligence, chatbots

Let's Embrace Technology To Make A Better World

Posted by Lydia Yeo on Nov 19, 2018 11:09:45 AM

It’s a crazy world we live in today with disruptive technologies, wars, rumors of wars, populism, and tribalism. With the advent of technology and development, some may say our lives have become better with the increased convenience and cozy standard of living that we enjoy - but does that mean that our grandparents led “worse” lives because they did not have television or video games?

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Topics: artificial intelligence, digital technology, personalised communication

New Product Development and Branding — Case Study on Bus Uncle

Posted by Rittika Das on Jan 10, 2018 2:43:36 PM

Bus Uncle has been called “Singapore's favourite travel companion” on several occasions and has won a number of accolades since its inception in October 2016.

Wondering what Bus Uncle is?

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Topics: Startups, case studies, branding, product development, artificial intelligence

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